$200.00
Get up to $200.00 ads credit for new account!
Find out how
Advertise on TikTok
Products
Resources

Get started

Make the grade with education on TikTok

Get started

TikTok for Business: Education Advertising
TikTok for Business: Education Advertising
TikTok for Business: Education Advertising
TikTok for Business: Education Advertising

Why advertising here works

Hyper-engaged

92% of users take action after seeing TikTok content.

Source

Discovery power

82% of TikTok users say they have discovered a small or medium business.

Source

TikTok users want to learn

More than 24.4 million #EduTok posts have been created on TikTok.

Source

"I cannot believe the difference in lead quality of students vs other platforms. If you still think your ideal clients are not on TikTok… you are wrong."

Elsa Barbera
Head of Marketing, Educatly

Smart solutions for every education campaign

Generate leads
Increase views
Drive traffic
Native Lead Generation
Website Lead Generation

Gather leads quickly

Capture valuable leads through a customizable Instant Form that loads natively within the TikTok app.

Native Lead Generation

Gather leads quickly
Capture valuable leads through a customizable Instant Form that loads natively within the TikTok app.

Learn more

Website Lead Generation

Boost traffic and leads
Drive prospects to your own web form and use existing logic to qualify leads.

Learn more

Success stories

Haufe Akademie

The professional education organization aimed to create awareness, drive interactions, and engage a new public. Their campaign with Spark Ads achieved 1.8M users.

See case study

Uni Compare

This website and app, which helps students research and compare universities, achieved an 8th place ranking in the App Store thanks to a well-executed TikTok marketing campaign with App Promotion ads.

See case study

Educatly

Educatly leveraged TikTok for Business solutions to generate high-quality leads cost-effectively. They acquired over 15K leads, becoming a real education success story on TikTok.

See case study

Capitaine Study

To deeply connect with students, the platform used humorous, trend-driven content, enhanced by In-Feed Ads and Lead Generation, to boost engagement and gather leads.

See case study

Stepful

The online learning platform used TikTok ads to reach new students, reducing CPA by over 40% and generating 85.5k lead form submissions.

See case study

Resources to power your education campaign

Get started today

Create your account

Create your account on Ads Manager to start creating, publishing, and measuring campaigns today. Already have an account? Login

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
Get Started
Got it