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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Hormel Foods
  • 10.9%

    Ad Recall lift

  • 5.0%

    Awareness lift

  • 4.0%

    Purchase Intent lift

April 21, 2026
Hormel Foods

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
Golf Orbit
  • 3%

    click-through rate

  • 75%

    of users watched at least one in-game ad

  • 100%

    achieved target D0 ROAS bid

July 06, 2026
TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games
All Case Studies (1937)
Topicals
  • 3.7X

    uplift in Amazon revenue

  • 460%

    increase in GMV Max investment

  • 3X

    halo total ROAS uplift

August 12, 2026
Topicals

Proving the cross-channel value of GMV Max and driving Amazon revenue up 3.7X
LIFESTYLE FEB2026 2200 COVER 1366X450
  • -42%

    Cost per Engaged Session

  • 261%

    Lift in CTR vs. BAU

  • +310%

    Avg session engagement

August 11, 2026
WeCook

Delivering high-quality traffic with Smart+ Engaged Session
Voidpet Dungeon
  • 230%

    uplift on Day 0 ROAS

  • 189%

    increase in incremental budget spend

  • 253%

    uplift on Day 7 ROAS

July 30, 2026
Voidpet Dungeon

Maximizing ROAS and scalability with Smart+ features
Ghost Beds Cover Image TikTok SMB Case Study
  • 255k+

    total GMV

  • £40

    CPA

  • 11

    ROI

July 31, 2026
Ghost Beds

Driving cost-efficient sales through an authentic GMV Max campaign
Diego Dalla Palma Cover Image TikTok SMB Case Study
  • +140%

    view rate

  • -31%

    CPM

  • 5.7m

    reach

July 30, 2026
Diego dalla Palma

Amplifying continued growth for an iconic Italian beauty brand
ET BANNER
  • 47%

    Growth in new users

  • 32.6%

    Improvement in cost per new user acquisition

  • 13.3%

    Higher expected LTV from newly acquired users

July 27, 2026
E.T. Advertisers

How E.T. Advertisers used automated TikTok solutions to grow new users 47%
Banner 82-0.com
  • 53%

    CTR

  • -20%

    CPI

  • 96%

    of activity was Content Suite based

July 26, 2026
82-0.com

How 82-0.com scaled US app growth with a 20% lower CPI using TikTok Content Suite
Breitling Banner
  • 5.2%

    higher Intent lift (vs. 0.4% US benchmark)

  • 8.2%

    higher Preference lift (vs. 0.6% US benchmark)

  • 0.6%

    higher CTR (vs. 0.4% Pulse benchmark)

July 23, 2026
Breitling

Partnering with TikTok creators to authentically join football culture in America
DE DJ PowerDerma Banner 1440x550px
  • +230%

    uplift in 6s view-through rate

  • +84%

    uplift in engagement rate vs the control ad group

  • +121%

    uplift in video completion rate vs the control ad group

July 22, 2026
Dr. Jart+

Introducing Power Derma to German audiences with Pulse View+
Rob Nicolas X Open Air Lumnezia Cover Image TikTok SMB Case Study
July 23, 2026
ROB NICOLAS x Open Air Lumnezia

Driving a sold-out festival through authentic storytelling and full-funnel performance campaigns
Cover Image
  • 17%

    higher ROAS vs. existing benchmarks

  • 16.2%

    lift in Ad Recall

  • 5.7%

    lift in Brand Favourability

July 20, 2026
Endy

Powering full-funnel performance with Pulse and Smart+
Chillbase thumbnail
  • 2.1X

    Higher incremental budget spends on TikTok

  • +12pts

    Increase in TikTok SOW (Share of Wallet)

  • 17%

    Higher D7 ROAS in LATAM

July 14, 2026
Chillbase

Successfully launching the One State RP - Role Play LiveOps Android campaign on TikTok