Creative Tips | Fashion SEA
👠Staying chic and runway ready on TikTok!
TikTok is home to a closet full of creativity, self expression and inspiration. It’s an inspirational lookbook with endless looks and possibilities; where users come to find their voice. They are 2.2x more likely to keep up with fashion trends than non-TikTok users.
Our TikTok audiences are Shopaholics, 75% are fashion concious, 1.2x more like to post about fashion 13B video views on #fashion in SEA alone. People come to watch tutorials, product reviews, demos and to be entertained.
One of the top content on the platform
👜 Fashion is the Top 10 most consumed content category, showing the needs of users towards this type of content
👜Fashion is 2nd fastest growing content category on TikTok (66% YOY), showing sustainable growth of the category
A Stylish Fashion TikTok: Master the Hook,
Middle and End.
Beginning - The Hook
The first 3-6 seconds of your ad are precious. Make sure the hook is related to your product in some way. This ensures a smooth transition from the initial hook to the key message that follows.
Middle - Key Messages
Ensure your key message is connected to your product in a natural way. Right after the hook, keep your message upbeat and exciting by focusing on the positive benefits of the product.
End - The CTA
End with a clear CTA to get your audience to take action. It should be easy to follow as the next step right after they watch your content.
Creative Patterns For A Great Fashion TikTok.
Being unique and different is what will get you noticed and excite your audiences.We understand that "being unique" is easier said than done, and may be intimidating if you're new to content creation on the platform. Upon reviewing the top-performing creatives that targeted the SEA region within the apparel industry, we've identified a few key observations. The best creatives often follow a certain pattern around the way the story is told - some similar components that make up a compelling storytelling flow. We call these Creative Patterns.
Creative Patterns can be split into 2 main groups.
🎨Video Formats
🎨Visual & Audio Elements
By familiarizing yourself with these Creative Patterns, we hope you will be inspired to experiment and try out different creative methods across the 2 groups, to land on the strategy that's best-suited to you.
Graphic & Text
Emphasize your key message by displaying it visually on top of a single image or a mix of multiple images. Use special effects and/or background music to add an extra touch of flair and excitement.
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Think About This
This Creative Pattern is widely used by direct-to-consumer brands. If you're in the early stages of creating a present on TikTok, however, we do not recommend using this pattern yet. Instead, it's more worthwhile to initially focus on consistently delivering your unique selling point, and building up a loyal community.
Product Showcase
In this Creative Pattern, the product should be the focus. Add background music, voiceover or text to speech to introduce your product in a dynamic way, or to add excitement around it.
Single Product
Multiple Products
.
Unboxing
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Think About This
🔸Think about your target audience. What are the features of your product that would be most attractive to them? Zoom in or add effects around these features to direct your audience's attention and ensure that they notice!
🔸In this Creative Pattern, leverage models to show how your product looks on a person, add depth to your creative, and highlight key details of the product
🔸Think of different ways to showcase your product. Try a 3rd person perspective along with the text-to-speech feature to introduce your product.
🔸Use themes to provide solutions/suggestions for particular situations to highlight all the diverse options that your brand provides.
Community Engagement
This Creative Pattern focuses on the Creator and empowers them to share their experiences with the product. Creators generally introduce the product by sharing their real-time commentary, or showing what the item looks like when it's on.
Product Endorsement
Solve a Problem
.
Tap Into Communities
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Think About This
Creators add depth to any video, bringing a valuable layer of excitement, emotion, and personality. This Creative Pattern also allows the product to be introduced in a natural environment, showing how it can and should be used.
Try It On
This Creative Pattern consists of a string of different videos pieced together to either showcase different products, or a single product in different settings. This is a dynamic way to spin through quick product intros, insights, or tips in a fun, engaging way. This kind of storytelling allows the Creator to speak to their audiences directly, while showcasing the product(s) in a dynamic, comprehensive way.
Style An Item
Create A Lookbook
.
Product Versatility
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Think About This
Think about the goal of your creative. Are you trying to build awareness? Or looking to drive conversions? Once you've identified your main objective, then you'll be a good place to uncover creative ways to make it happen.
Creative Storytelling
In this Creative Pattern, creative storytelling is used to introduce the product and illustrate its benefits. Creativity is key to creating more natural associations with the product, and memorable ways to highlight key features. Think outside the box! Anything goes. Use creative techniques and different perspectives to share your story with your audience. Base your video around a specific topic that can serve as a natural way to deliver your key message - even if it's an unexpected topic or angle.
Honest Reviews
Tell Your Story
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Packing Orders
Outfits Of The Month
This Or That (size guide)
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Brand Voice & Ethos
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Think About This
🔸Think beyond your product. Get creative and experiment with different storytelling angles.
🔸Explore what competitors are doing to stay on top of the curve and see if you can find your own angle.
🔸Don't be afraid to take inspiration from Creators and test out innovative ways to get your point across.
🔸Use effective storytelling to accentuate and elevate your key message or to highlight product features and selling points.
Special Effects
Use various visual and audio effects to level-up the excitement in your creative.
Transitions
Stickers
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Animations
Text Freeze
Seasonal Specials
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Re-purpose Existing Assets
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Think About This
Visual and audio effects are an effective, low-cost alternative to creating assets. They can be used in a variety of ways to add a layer of creativity to any video.
🔸Explore existing asset libraries for inspiration. You might find a sticker or an effect that could be used as an anchor for your creative.
🔸Have you seen a video on your For You page that uses a effect in a innovative way? Don't be afraid to use videos you've seen from TikTok creators as inspiration! Think of ways you could incorporate exciting visual and audio effects to take your creative concept to the next level.
Trending Audio TikTok Tracks
Use the Commercial Music Library to tap into audio tracks that are trending on TikTok. Capture the attention of your audience and provide them with the best possible TikTok experience by making the most of what's already hot and top of mind.
Trending Audio
Lyrics
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To The Beat
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Think About This
When trending tracks are used in your content, people can discover your video through sound. Leverage trending tracks to facilitate discoverability and to boost your chances of getting noticed.
🔸Spend some time getting to know which tracks are currently hit and trending. Make the most of them as quickly as possible!
🔸Get creative with which tracks work best with your brand and the key message you're trying to convey.
Time to Elevate your Fashion Game and Try It Out!
Creative Patterns
Experiment with the above Creative Patterns on your existing assets. Test and compare with previous videos, and you might see a lift in performance! Don't be afraid to mix and match different patterns. Think outside the box and get creative!
Creative Video Scripts
Brainstorm scripts using the suggested "Hook + Key Message + CTA" structure. Mix and match different narratives to find a combination that works best for you!
TikTok Tools: Supercharge your content
🥇Top Ads
🔍Keyword Insights
🔥TikTok Trends
🎨Creative Patterns
🎵Commercial Music Library
🎥Video Editing Tools
