Introducing Smart+

Faced with an increasingly fragmented media landscape and a collapsed purchase funnel, businesses are constantly looking for more efficient and effective ways to drive performance.

Introducing Smart+, a new AI-powered performance solution designed to maximise returns by automating campaign management across targeting, optimisation and creative.

As an end-to-end performance solution, Smart+ campaigns offer three major benefits to advertisers:

• Better performance: Build high-performing campaigns with machine learning and predictive AI that achieve your business goals.

• Operational efficiency: Create a Smart+ campaign and let TikTok handle the rest. Smart+ creates and manages your ads to save you effort.

• Creative made easy: Reduce creative fatigue and costs by automating how your creatives are shown to your audience.

See how Ray-Ban used Smart+ Catalog Ads to supercharge sales and boost efficiency.

How it works

Smart+ automates your entire campaign to deliver the best creative to your audience, putting your ad in front of the right customers at the right time. Simply select your goal, creative assets, and the location and language of your target audience, and Smart+ will do the rest.

Key features of Smart+ include:

• Simplified setup: Access Smart+ through one simple entry point in TikTok Ads Manager. With little time and effort, you can put Smart+ to work for you.

• Optimal campaign management: Leverage the right settings and best practices from the start; predictive AI will optimise your campaign to deliver improved performance based on your KPIs.

• Automated creative: Automate various elements of your ad creatives like videos, text and call-to-action to prevent creative fatigue. Smart+ will shift budgets towards the most performant creative so you can see better results, faster.

Ready to try Smart+ for your campaign today? Check out TikTok Ads Manager to get started. To see how this solution works for brands, learn how Motel Rocks used Smart+ to scale performance and lower CPA.