Clas Ohlson
Promoting Clas Ohlson’s home organising range with a TikTok-first campaign to audiences in Sweden, Norway, and Finland.
How do you take your product lineup to a whole new audience in three different markets?
That’s the challenge one of Scandinavia’s biggest home improvement players, Clas Ohlson, was up against – and their solution hit the nail on its head. The Swedish retailer ran 24-hr TopView full-screen ads with 100% sound-on to grab attention. Followed by frequent inspirational In-feed ads showcasing the many ways to arrange your home and featuring an exclusive discount code to get people shopping.
The results laid a solid foundation for the future: 210k clicks, 8.5k likes in 24 hours, and a 31% increase in 6s view-through rate. That’s the blueprint for success.
Watch the full case study below!
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