That’s why Pandora got the facts straight by measuring the impact of their TikTok Be Love campaign on brand image in the US. They ran a Brand Lift Study, covering the entire funnel, using Pulse, In-Feed, and Video Shopping Ads.

The audience was split into two groups: an Exposed Group who saw the content, and a Control Group who didn’t. Advanced polling and statistical techniques tracked the difference in KPIs between the two groups—and the results were impressive: a 14% lift in ad recall, a 9% boost in brand favorability, and a 6% increase in brand preference. Now that’s golden!

See the full success story below!

Ready to get started?

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