Vipps

Lights, camera, transaction!

Mobile payment app Vipps introduced a new feature and used TikTok ads to drive awareness and adoption. The 4-week campaign started with two high-impact, full-screen, sound-on TopView ads, followed by Top-Feed and In-Feed ads during the last two weeks.

Each ad connected to the most relatable moments for money collection—the heart of the new feature—and included native elements like text overlays, voiceovers, humor, and music.

The payoff? A 35% lift in ad recall, a 15% bump in product awareness, a 155% surge in new users, and a 110% boost in product revenue. Success is the new currency!

See the full success story below!