Yemeksepeti
Yemeksepeti Drives Success Through Full-Funnel: Winning Branding & Content Strategy
[The Objective]
Leveraging Content Strategy to Boost Branding KPIs and Performance Metrics
Yemeksepeti, a well-established super-app specializing in food and grocery delivery, aims to grab the attention of users during football events. Yemeksepeti’s tailored campaign aimed to boost reach and engagement through TikTok native content & strategic food delivery promotions, significantly improving brand metrics.
[The Solution]
Yemeksepeti Won The Hearts of The Audience with Exceptional Content and Media Planning Strategy
The strategy involved leveraging the TikTok Campaign Planner to improve branding metrics by implementing strategic product bundling, including TikTok Pulse, Top Feed, Video View, and Reach products, to maximize reach and engagement during football events. The Full Funnel setup enhanced overall performance campaigns, driving an increase in orders and generating incremental first orders. Additionally, their TikTok-native content strategy significantly boosted ad recall and preference, further elevating the campaign's effectiveness.
[The Result]
+2.5% Ad Recall and 11.7% Uplift in Incremental Purchase
The campaign earned exceptional results, with an +2.5% uplift in Ad Recall while -17% in CPA metric. Also, Yemeksepeti achieved remarkable results with 11.7% uplift in incremental purchases and 15.7% uplift in first orders. These results highlight the campaign's effectiveness in boosting performance, engaging the audience, and expanding the brand's content presence.
In this period when we feel the enthusiasm of football in every aspect of our lives, we have created contents suitable for football occasions by combining football with food. It is critical for us to show our strong content to the right target audience at the right time. For this, we worked very closely with the TikTok team, both creating the right media strategy and optimizing it in real-time. TikTok is one of the favorable platforms that can be used to reach our audience with native content. We strategically chose football events to capture user attention, and our comprehensive campaign planning not only enhanced our branding KPIs but also drove incremental sales. The nature of the platform requires brands not to make ads but to create content that resonates authentically as TikToks. This was our starting point—reaching the target audience with the right content strategy and leveraging an effective product mix to achieve optimal results. We are highly satisfied with the overall outcomes, as the campaign directly contributed to incremental sales and boosted branding metrics, showcasing TikTok's effectiveness in achieving our goals. It is fantastic to see the contributions of this strategy to our brand in both the BLS and Full Funnel test results!
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