ACO Sweden

The objective

Staying top-of-mind in a competitive beauty market

ACO Sweden teamed up with Publicis to strengthen awareness and preference for ACO’s Face & Body product line. As one of the first Nordic brands to activate TikTok Pulse in Sweden, ACO wanted to explore how premium ad placements next to the platform’s top-performing content could impact brand metrics.

The campaign goal was to reach adults 18+ in Sweden and meaningfully connect with audiences in Beauty & Personal Care, ensuring ACO stayed top-of-mind in a competitive category.

The solution

Leveraging TikTok Pulse for maximum relevance

Partnering with Publicis, ACO activated TikTok Max Pulse, a premium ad solution that places brand ads directly alongside the top 4% of content on TikTok.

To tailor messaging even further, the team used Category Lineups to ensure ACO’s ads appeared within the top 4% of Beauty & Personal Care content, reaching the most contextually relevant audience segments.

The creative mix included branded and native content through brand-led non-Spark Ads, ensuring strong branding while maintaining a native TikTok feel. Effectiveness was measured via TikTok Brand Lift Study (BLS), providing clear insights into campaign impact.

The results

Awareness and preference uplift at scale

With a reach of 1.6M users and 7.5M impressions, lifting 90K in recall and 60K in preference shows the campaign not only captured attention but meaningfully moved perception: a strong outcome.

Angelica Åhlund, Paid Social Manager at Publicis, mentioned the following about their experience: "We’re always eager to explore new ad products, and the TikTok Pulse placement truly exceeded expectations - delivering outstanding results across all key metrics. Not only did we see a significant uplift in brand preference, but we also captured greater attention, with longer average play times and a higher 100% view-through rate compared to our usual campaigns."

The campaign didn’t just reach users, it indicates we shifted perceptions, delivering a significant impact on both ad recall and brand preference:

• +17% Ad Recall Lift (5.6 percentage points lift)

• +18% Brand Preference Lift (3.7 percentage points lift)

• 36% uplift in 100% VTR vs ACO’s average In-Feed VTR performance

• 19% uplift in average play time per video view compared to standard In-Feed campaigns

By placing ACO next to trending, premium, and contextually relevant content, TikTok Pulse successfully captured greater attention while reinforcing brand preference in a highly competitive category.