Deliver measurable business impact with TikTok Works

Introducing TikTok Works — a new series exploring how TikTok drives real results for brands. 📈 We compiled research from Kantar, Nielsen, Adjust, and more to showcase how TikTok generates business outcomes, unmatched product discovery and effective brand building, and how you can put TikTok ads to work for your business.

Get the Download on the Missions for the Modern Marketer

In an ever-evolving marketing landscape, marketers must keep up with the times to maximize new channels and measurement techniques. Take on these four missions to elevate strategies, deliver impact, and ensure sustainable business growth, built in partnership with Ipsos.

Measurement studies that prove TikTok Works

TikTok delivers measurable ROI

Every dollar spent on the platform leads to incremental returns in revenue: $2.60 Total ROAS (Paid + Organic) and 1.6X ROAS against all other media average.

TikTok helps you find new customers and expand your category

TikTok Ads drive a significant 7.1% Ad Recall lift for Non-Brand Users, and 3.6% lift in Purchase Intent for Frequent Category Users who are mostly using competitor products.

Entertainment on TikTok improves efficiency for brands

Across all verticals, TikTok drives an average of 60% lower Cost per Install compared to other media sources.

Marketing Effectiveness in a Changing World

We partnered with The Drum to host the APAC CxO Measurement Roundtable. Senior leaders from Tokopedia, Publicis Groupe, Nielsen, Kantar, Appsflyer, M&C Saatchi Performance gathered to discuss how brands can thrive in 2023 with smarter measurement strategies and tools. Read more here.

How metrics can power a winning strategy on TikTok

TikTok's multi-layer measurement framework allows marketers to measure and maximise the value that the platform brings to brands. Find out from Shelly Chiang, Chief Digital and Marketing Officer of L'Oreal SAPMENA on how TikTok yielded strong results for Maybelline. Read more here.

Blogs

Learn more about how TikTok drives full-funnel business impact

Best Practices to Boost Your App Performance With TikTok and AppsFlyer

Uncover what drives app performance on TikTok

Discover the secrets to maximizing app performance on TikTok! In this TikTok Works series, we collaborated with our TikTok Measurement Marketing Partner, Adjust, to unearth three pivotal strategies for effective mobile marketing campaigns.

How to create high-impact short-form videos

Attention is the ultimate prize, and brands must find ways to stand out in order to make a significant impact. Explore proven strategies for crafting content, empowering you to strategically design creative assets that yield stronger outcomes and enhance ROAS on TikTok.

Grow your business with Brandformance

Did you know? Do you know that when advertisers run Brand and Performance campaigns in tandem, they see 4.3x higher conversions, 36% lower CPA and 33% higher CVR. Read more here!

Does attention on TikTok translate to business impact

92% of users take action following the content they see on TikTok. Learn how attention on TikTok translates into results here!

Measuring the Full-Funnel Impact of TikTok Campaigns

TikTok offers a wide array of measurement solutions you can access to analyze impact and measure success. Learn about these solutions and better optimize your future campaign.

How entertainment on TikTok improves efficiency for brands

TikTok's entertainment-first, commerce-second approach is key to engaging distracted audiences. Read more about our findings from a recent meta study conducted by Adjust on how TikTok improves efficiency for brands.

Case studies

LinkAja - ID

LinkAja set up a Conversion Lift Study with TikTok and also utilised TikTok's Automated Creative Optimization and Custom Audience Tool, leading to 158% Lift in Purchases, 2.6X Lift in Incremental Purchases and $0.03 Cost per Incremental Conversion.

VNG - VN

VNG's objective was to scale big by building excitement and awareness for the game leading up to its launch. VNG designed a multi-faceted campaign which led to a 4.9% Awareness Uplift, 4x Android App Install Uplift, and 2x iOS App Install Uplift,

Impact of Creators - SEA

Learn from 3 SEA Brands how they leveraged TikTok's compelling content delivery format to deliver highly relevant ads to connect and engage with their audiences, and how they used TikTok Creator Marketplace to find the right creators for collaboration.

Koiniwa- JP

Koiniwa aimed to achieve a higher Return on Ad Spend and attract new customers to download their app. By deploying an App Install Campaign, Koiniwa saw 74% Reduction in Cost per Install, >120% increase in app Lifetime Value and 1.3X Higher ROAS.

Maybelline AU

Maybelline aimed to increase brand awareness in a highly competitive space and capture the attention of Gen Z beauty lovers. By working with creators and utilising Spark Ads and In-Feed Ads, Maybelline saw incredible results.

Aijinet - KR

Aijinet launched an App-Install campaign and utilised Using Campaign Budget Optimization (CBO) together with the Lowest Cost Bid strategy, followed by App Event Optimization (AEO), and saw -55% in Cost per Install and -52% in Cost per Acquistion.

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Research & Insights

A new wave of research insights available for you

Get the latest research & insights on Effectiveness, Ad Solutions, Trust & Safety and Measurement. TikTok Insights shares research from around the world in snackable, visual formats. With our latest data drop you can now easily access, share, and download up to 7,000 insights.

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Appsflyer view-through attribution insights for Southeast Asia

Read more in our report with Appsflyer on view-through attribution insights for Southeast Asia

Solutions

Learn more about TikTok's Measurement Solutions

Web Attribution

With any of our web attribution solutions, you can find new customers, optimize your campaigns and measure ad performance.

TikTok Pixel

The TikTok Pixel is a piece of code that you can place on your website that allows advertisers to share website visitor events to TikTok via a browser.

Brand Lift Study

A TikTok Brand Lift Study is an experiment that runs alongside your sponsored content. It is a simple and effective way to measure the incremental brand impact of your campaign's on TikTok.

App Attribution

Attribution is a critical tool to understand how their advertising spend is directly related to business outcomes.

Attribution Manager

Attribution Manager is the place within TikTok Ads Manager where advertisers can see and adjust their attribution settings and it gives advertisers the ability to customize their attribution windows.

on TikTok today!

Learn more

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Deliver measurable business impact with TikTok Works

Get the Download on the Missions for the Modern Marketer

Measurement studies that prove TikTok Works

TikTok delivers measurable ROI

TikTok helps you find new customers and expand your category

Entertainment on TikTok improves efficiency for brands

TikTok delivers measurable ROI

TikTok helps you find new customers and expand your category

Entertainment on TikTok improves efficiency for brands

Marketing Effectiveness in a Changing World

How metrics can power a winning strategy on TikTok

Learn more about how TikTok drives full-funnel business impact

Uncover what drives app performance on TikTok

How to create high-impact short-form videos

Grow your business with Brandformance

Does attention on TikTok translate to business impact

Measuring the Full-Funnel Impact of TikTok Campaigns

How entertainment on TikTok improves efficiency for brands

Case studies

LinkAja - ID

VNG - VN

Impact of Creators - SEA

Koiniwa- JP

Maybelline AU

Aijinet - KR

Research & Insights

A new wave of research insights available for you

Appsflyer view-through attribution insights for Southeast Asia

Learn more about TikTok's Measurement Solutions

Web Attribution

TikTok Pixel

Brand Lift Study

App Attribution

Attribution Manager

More solutions

on TikTok today!

Spark creativity