The TikTok Ad Awards 2024 | DACH Shortlist

Curious to see which brands have taken TikTok by storm this year? Well, do we have a treat for you! Our proprietary awards program has returned, shining a spotlight on the standout paid advertising campaigns that inspired creativity and sparked joy across the platform.

After an extensive judging process led by a panel of senior industry leaders and experts, we're thrilled to reveal the final DACH shortlist. Keep reading to discover the brands that will be competing to be named the very best of the best!

Greatest Creative

This award recognizes a brand's overall creative approach on TikTok, including the strategic use of paid peaks and organic beats to drive results across the funnel and establish an ongoing TikTok-first presence on the platform.

And the Greatest Creative shortlist is:

CHECK 24, TRIKOT24

DEICHMANN, Paw Patrol Schuh, Credits: gen-up (Creative)

Fisherman's Friend, Festivalsommer, Credits: qris media (Creative) | Nerds (Media)

Hochland, Hochland Sandwich Scheiben, Credits: WeCreate (Creative) | Havas (Media)

Kleinanzeigen, Kleinanzeigen, Credits: gen-up (Creative)

McDonald's, MONOPOLY bei McDonald's ft. Slavik Junge, Credits: Scholz & Friends (Creative) | OMD (Media)

Mondelez, Milka MMMAX - unMMMute yourself, Credits: Ogilvy (Creative) | Spark Foundry (Media)

Sparkasse, Sparkasse, Credits: S Communication Services (Creative) | PlayTheHype (Media)

THOMY, MERRY SAURKNESS, Credits: MC Cann (Creative) | Open Mind (Media)

Vodafone, Paranormal Connectivity

Greatest Performance

This category celebrates the lower-funnel campaigns that featured inventive TikTok-first creative and campaign strategies to drive excellent lower-funnel results.

And the Greatest Performance shortlist is:

Fleurop, Muttertagskampagne

Mattel, "If you were", Credits: MBCS (Creative) | KINESSO (Media)

McDonald's, MONOPOLY bei McDonald's ft. Slavik Junge, Credits: Scholz & Friends (Creative) | OMD (Media)

RTL+, Dschungelcamp, Credits: DEPARTD

ShareTheMeal, ShareTheMeal this Ramadan, Credits: Whalar

OneFootball, EM: Heimspiel

Sywpe, Low-fi, Credits: Twigeo

Thomann, 70th Anniversary, Credits: remise3 (Creative) | Sunlab (Media)

Walkfit

Wolt

Greatest Branding

This category rewards a standout branding campaign that featured innovative campaign strategy and TikTok-first creative to drive excellent upper-funnel results.

And the Greatest Branding shortlist is:

ALDI Nord, Patata, Credits: Accenture Song (Creative) | PHD (Media)

Chupa Chups, Chuba meets Chupa, Credits: JAKALA (Creative & Media)

Unilever, #KeepBeautyReal with Dove, Credits: Whalar (Creative) | PHD (Media)

Ford, Be Right Back - Ford Mustang x Knossi, Credits: ODALINE (Creative & Media)

MediaMarktSaturn, MediaMarktSaturn x Apple MacBook Air, Credits: Saatchi & Saatchi (Creative) | PIA Media (Media)

OTTO, OTTO der Schuh

Sony Music, Pedro the Raccoon

SIXT, Driving home for SIXTMAS

THOMY, MERRY SAURKNESS, Credits: MC Cann (Creative) | Open Mind (Media)

Tinder, Tinder Pride Campaign, Credits: OZMOZE

Greatest Small Business

Greatest Small Business spotlights the brands with fewer than 50 employees that leveraged TikTok ads to achieve their campaign goals and drive real-world results.

And the Greatest Small Business shortlist is:

Fastic, Aaron

Miralina's Halal Sweets, Miralina's Halal Sweets, Credits: Social Vibez (Creative) | Performance Pixel (Media)

the nu company, nucao - Go Naked, Credits: Scholz & Friends (Creative)

odaban, odaban

Verein zur MINT-Talentförderung e. V. Plus, MINT Kampagne, Credits: Reachbird

Greatest TikTok DACH

Submissions across Greatest Creative, Greatest Branding and Greatest Performance will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that harnessed the creativity of the platform with innovative, TikTok-first ideas, driving further impact through the clever use of ad products to smash objectives across the marketing funnel. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.

We can't wait for the awards ceremony on 14th November in Berlin, where we will crown the winners of the TikTok Ad Awards 2024.

Congratulations and good luck to the shortlisted entries!