BESTSECRET

About the brand

For members only.

Munich-HQ’d BESTSECRET (@bestsecret) offers access to designer fashion at exclusive prices for a distinct member community: true to its claim, it’s capped at 250,000 shoppers. That’s also why you won’t see a “Register” button on its landing page – to sign up and join, aspiring members require an invitation from an existing fashionista.

Goal

The big-ticket item for BESTSECRET on TikTok is lead generation. A priority on their TikTok journey was to find ways to better manage CPA fluctuations in their lead generation ads.

Strategy

CPA results were particularly inconsistent in new market entry campaigns. In order to stabilize their results, BESTSECRET turned to Smart+, TikTok’s AI-powered end-to-end performance suite. Automating the entire process across targeting, bidding, and creative, it enables unprecedented operational efficiency and reduces creative fatigue as well as costs by putting the best ad in front of the right customer at the right time.

Results

The solution stabilized day-to-day performance throughout, maintaining a much more consistent CPA compared to business-as-usual KPIs. Thanks to Smart+, BESTSECRET achieved better delivery and optimized their lead gen campaigns, paving the way for success in a previously challenging market.