James Allen
Leveraging Smart+ to Reach Sparkling Results During Black Friday-Cyber Monday
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The Objective
Scale performance and maximize efficiency during Shopping season
James Allen, a leading online retailer specializing in custom diamond and bridal jewelry, has been leveraging TikTok as a key marketing channel for over three years.
As Black Friday/Cyber Monday (BFCM) approached—one of the most competitive periods of the year—the brand sought new ways to shine brighter than the competition.
The goal was to leverage the high season to maximize efficiency, scale performance, and capitalize on TikTok’s high-intent audience to drive more conversions for the Diamond Jewelry category.
The Solution
Work Smart(+)er, not harder
To navigate an increasingly fragmented digital landscape and streamline its performance strategy, James Allen turned to Smart+ Catalog Ads—an AI-powered, end-to-end automation solution designed to optimize performance at scale. Rather than running multiple, separate campaigns for different objectives, Smart+ Catalog Ads consolidated campaign management into a single, AI-driven solution, automating:
1. Audience Selection – Real-time targeting adjustments to reach the most relevant shoppers.
2. Creative Optimization – AI-driven dynamic creative adjustments to maximize engagement and minimize ad fatigue.
3. Budget Allocation – Automatic spending shifts toward top-performing placements to maximize ROI.
By integrating TikTok’s AI-powered automation, Smart+ Catalog Ads dynamically optimized every stage of the funnel—driving sales efficiently while reducing the need for manual oversight.
The Results
A Brilliant Performance
The Smart+ Catalog Ads campaign delivered exceptional results for James Allen during BFCM, boosting efficiency, engagement, and return on investment. Here are a few standout gems:+12% CTR – Higher engagement with potential customers.
-38% CPV (Shopping Cart Action) – Improved ad efficiency.
+51% Purchase Intent – More shoppers moving toward checkout.
-59% Cost Per Purchase – Lower acquisition costs.
+127% Conversion Rate – More completed purchases.
+91% ROAS – Maximized return on ad spend during peak season.
By automating ad operations and optimizing creative performance, Smart+ Catalog Ads helped James Allen scale conversions and maximize profitability—shining brighter than ever during the holiday shopping frenzy.
Exploring innovative campaign strategies during peak season has proven instrumental, especially with the integration of AI-powered technology that effectively engaged potential purchasers. We extend a special thanks to the TikTok team for their dedicated assistance and support throughout this critical time."
