Fenty Beauty

Leveraging TikTok Shop's halo effect to significantly extend incremental performance and drive sales.

6.7 X
TikTok Shop's halo effect significantly extended incremental performance, generating 6.7x in sales beyond on-platform purchases.
2 X
Halo-driven demand drove directly to the Fenty Beauty Online Store, with owned .com capturing nearly 2x the impact of other halo channels combined
1/3
Over 1/3 of incremental sales came from new customers, underscoring TikTok’s acquisition power within the category.

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