Fenty Beauty
Leveraging TikTok Shop's halo effect to significantly extend incremental performance and drive sales.
6.7 X
TikTok Shop's halo effect significantly extended incremental performance, generating 6.7x in sales beyond on-platform purchases.
2 X
Halo-driven demand drove directly to the Fenty Beauty Online Store, with owned .com capturing nearly 2x the impact of other halo channels combined
1/3
Over 1/3 of incremental sales came from new customers, underscoring TikTok’s acquisition power within the category.
pending