Skinfleek

The Objective

Growing a beauty brand in Bulgaria with performance goals

Skinfleek is a women’s shaving and hair removal brand offering products like metal razors, shaving kits, body scrubs, hydrating creams, and oils. To grow its customer base in Bulgaria, the brand launched a performance-driven TikTok campaign.

Their goals were clear:

1. Attract new customers in Bulgaria: The company aimed to expand its customer base specifically within the Bulgarian market.

2. Increase website traffic and conversions: A key objective was to drive more visitors to their website and encourage them to make a purchase.

3. Minimize cost-per-acquisition (CPA): The brand sought to lower the average cost of acquiring a new customer through their advertising efforts.

4. Increase return on ad spend (ROAS): They also wanted to maximize the revenue generated for every euro spent on advertising.

The Solution

Maximizing ROAS with Smart+Campaigns and Creative Automation

Тo expand on the campaign strategy, Skinfleek initiated a digital marketing campaign on TikTok. They launched two types of conversion campaigns on TikTok: standard and Smart+.

The approach to reaching customers was based on:

- Broad audience targeting to reach more potential customers and collect valuable performance data

- Creative automation using TikTok’s Smart Creative solution, which automatically delivered the best-performing videos to users

- Product tagging directly from their Shopify store, allowing for multiple ad variations and seamless integration with their product catalog

This setup helped Skinfleek stand out, build trust, and improve performance while working toward their goals of traffic growth, lower CPA, and higher ROAS.

The Results

Smart+ proves its power

The results of the campaign showed that TikTok was an effective platform for Skinfleek.

A key finding was the success of the Smart+ conversion campaign in comparison to the standard conversion campaign. This particular campaign type led to а:

1. 17% decrease in the Cost-Per-Acquisition (CPA), meaning the company spent considerably less money to acquire each new customer.

2. a 30% increase in the Return on Ad Spend (ROAS) showing that the company was earning more revenue for every euro it invested in advertising.

3. Furthermore, the campaign achieved an average

- Cost-Per-Mille (CPM) of €0.55

- Cost-Per-Click (CPC) of €0.13

TikTok’s Smart+ solution proved essential in helping Skinfleek reduce acquisition costs while generating more revenue from their ad spend.