Get ready to grow your business, with TikTok at your service

In days gone by, if you owned a professional services business, you might run a small ad in a newspaper or maybe you’d pay for airtime on local radio. And why not? There’s nothing wrong with playing the classics every once in a while.  

These channels can still be great, but for a modern audience they can also be a bit generic or impersonal. People now expect an engaging, creative, and human experience from businesses. “Even us!?” I hear you say. Yes, even you, professional services.  

But don’t worry, TikTok isn't here to swoop in and save the day. We're here to ensure you can. Whether you’re in accountancy, recruitment, finance, or real estate – TikTok helps your small-medium business connect with audiences in new and exciting ways. 

Remember, waffle is only good when it’s for breakfast 🗣️ 

One of the biggest criticisms of professional services is the use of industry jargon. TikTok is the perfect platform to connect with your audience on a personal level, and answer any questions they may have about your services in terms they can understand. 

Find out what resonates with your audience, read their comments and see what people want to know about your company or industry. Your professional services start with how you interact with your online community – for many, this will be their first impression of your business and the levels of service you provide. 

It’s also important to remember why jargon exists in the first place – because the actual details may not sound that interesting. But people want the details. Try to break down this language, and connect with your audience in a way that makes dry business products or terms more relatable and enjoyable to learn about. Afterall, 75% of people come to TikTok to be entertained[1].  

Have fun with your content – people want to be entertained 🎥 

People on TikTok love to learn, but too much information can be overwhelming. If there’s a topic you want to explore in more detail, consider breaking down the subject into bite-sized clips and adding them into a playlist.  

A great way to humanise any business is by putting a familiar face to the brand. The best campaigns establish a personal connection by using founders, employees, or creators as the face of the brand. So don’t worry if you think you’ve got a face for radio, people want to see and hear from the experts themselves. 

Tips and life hacks 💡 

Whatever professional service you provide, there’s always a demand for useful tips or relevant life hacks – whether it’s how to better manage your finances or the best way to prepare for a big interview. This type of content gives your audience real, actionable insights and allows you to showcase your credentials and expertise. 

Case studies 🤳 

If you’ve worked with an interesting client lately, why not ask if you can create a short TikTok case study video about them? This is the best way to highlight the exact value your professional services business provides to others. Take your audience through the journey from start to finish, keep it light, and provide some stats to help tell the full story. 

Don’t be afraid to crash the party 🎉 

Just because you’re in professional services it doesn’t mean you have to stick to an industry-specific calendar. Find moments throughout the year to have a little fun and bring out the human side of your business. This will help you resonate with customers, build connections, and become more approachable.  

Take a look at upcoming seasonal moments and consider how they might overlap with your industry. And if they don’t, get creative with it. If you work in real-estate, for example, maybe there’s a way you can tie into World Cooking Day? Don’t be afraid to jump on the latest trends or have fun with sounds – embracing trending topics is a great way to connect with and grow your audience. 

Boost your campaigns with TikTok Ads 📈 

Creating engaging content with relevant tips and insights is a great way to connect with new customers, but sometimes your efforts might need a little boost. That’s where TikTok’s various ad formats come in.  

Spark Ads 

Spark Ads are a native format that enables you to collaborate with other creators and share inspirational stories, service reviews, and much more.  

In-Feed Ads 

In-Feed Ads are another exciting format that allow you to showcase any special offers, events, or whatever you want to promote. Like Spark Ads, this ad type appears in TikTok users' feeds and lets them visit your company’s landing page in just one tap. 

Want to learn more? Download the SMB playbook for Professional Services.