Budgeting
Run campaigns that capture attention and drive results, optimised for your budget.
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Budget
Duration
Limits you set
Set your daily spend. We'll never go over your limits, and you can stop at any time.
Flexibility & control
Set budgets at both the campaign and ad group levels for maximum flexibility.
Pay for the actions you want
Choose your objective, impressions and conversions – and only pay for those.
Your Campaign
Campaign Goal
Website visits
Optimize my budget
Bid strategy
Lowest cost
Cost gap
Opt to use a spend-based approach, like Lowest Cost bidding. This will make it easier to specify a budget and let the system maximise usage to drive the most results possible.
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Your Campaign
Campaign Goal
Website visits
Optimize my budget
Bid strategy
Lowest cost
Cost gap
More impressions increase your chance of achieving conversions. We'll estimate a minimum budget to help you get to the competitive level required to optimally create conversions from these impressions.
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Learn more
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Learn more
For web conversion campaigns, we recommend a 30 USD minimum daily ad group budget for North America and EMEA brands, and 20 USD for APAC brands.
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