Help Flash X Tidart, part of Havas Market

The objective

Driving website traffic for an innovative road safety solution

Netun was founded in 2016 with a clear mission: to make roadside emergencies safer and easier for drivers through a simple, highly visible emergency beacon.

The company developed Help Flash as a practical alternative to traditional warning triangles, enabling drivers to signal an incident quickly and safely. Netun’s purpose has always been to reduce risk in critical roadside situations, combining ease of use, reliability and safety-led design.

Help Flash was created specifically to help prevent run-over accidents by removing the need for drivers to walk along the hard shoulder to position warning triangles. Today, Help Flash has evolved into a connected V16 beacon, enabling geolocation-based pre-warning that alerts other road users in advance and improves overall safety when a vehicle is stopped on the road.

Help Flash has an organic presence on TikTok, publishing informative, awareness-led content focused on road safety, alongside product-focused posts. This content explains how to use their connected V16 beacon, Help Flash IoT+, outlines its benefits, and highlights the key considerations for drivers when choosing a compliant device.

The safety-focused company has advertised on TikTok previously, but with a more traditional approach, using brand-produced creatives and assets. This campaign marked a step change, incorporating UGC and creator-style content that felt more native to the platform to communicate the product in a closer and more credible way.

Working in collaboration with the agency Tidart, part of Havas Market, Netun launched this Help Flash campaign to drive traffic to the website and nurture potential audiences.

The solution

Leveraging creator tools to build an engaging and authentic campaign, reducing the need for in-house content

With the objective of reaching new audiences, the brand needed a content strategy that would stand out, capture attention and encourage potential customers to learn more.

Facing a shortage of creative assets, Netun required advertising solutions that would enable them to develop and scale engaging content to promote Help Flash in ways that resonated with their audience.

To achieve these goals, Netun leveraged TikTok One, a platform that enables creators, advertisers and brands to collaborate on TikTok. The platform offers a suite of tools, including the Creative Center, Creator Marketplace and Creative Exchange, designed to support campaigns and partnerships. This allowed the brand to maximise campaign impact and expand creative possibilities through seamless creator collaborations.

The creative tools available through TikTok One enabled Netun to show up in a way that felt authentic and engaging, making a significant contribution to the campaign’s overall success.

The results

Creating an authentic brand presence through a collaborative content strategy

The campaign successfully raised awareness for the brand while addressing its initial content shortage by making effective use of the collaboration tools available through TikTok One.

The content resonated strongly with the target audience, achieving a 19.89% 6-second video view rate and driving traffic to the Help Flash website with a click-through rate of 2.31%. Although the campaign was not conversion-focused, it still generated clear purchase intent, delivering 321 add-to-cart actions and 22 new conversions.

In addition, the campaign proved highly cost-efficient, achieving a cost per click of €0.13 compared with €0.60 among industry peers on TikTok.

A key driver of success was the timing and facilitation of additional creative, enabling the brand to show up in a more authentic and native way on TikTok.

While the primary objective was to drive website traffic and nurture potential audiences, the brand also generated direct product sales. This represents a strong secondary outcome, even though traffic was the main focus

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.