Sprite

The objective

Sparking a wave of cool moments and summer fun on TikTok to create a viral cultural trend

The primary objective of the campaign was to transform a seasonal refreshment message into a viral cultural moment, proving that "Thand Macha" wasn't just a tagline – it was a cultural moment. The goal was to spark a wave of cool moments and summer fun on TikTok by connecting with young audiences across Pakistan using humor, music, and real-life fun.

The solution

Bundling multiple TikTok ad formats and leveraging music-driven assets for full-funnel impact

To successfully transform the seasonal refreshment message into a viral cultural trend, Sprite implemented a strong full-funnel strategy by strategically bundling multiple high-impact TikTok ad formats. This comprehensive media mix included TopView for maximum initial reach complemented by TopFeed and Video View formats to drive engagement directly within the user's feed. 

Auction Reach was also utilized to optimize for efficient and targeted delivery to the core Gen Z and Millennial audiences across Pakistan. The campaign's significant success was amplified by using playful and music-driven creative assets that were set to a catchy upbeat track. This approach allowed the brand to connect deeply with its young audience, effectively linking the Sprite brand with themes of real-life fun and humor. 

The results

​​Sprite achieves massive reach, transforming a seasonal message into a successful cultural moment

The campaign's playful and music-driven approach yielded outstanding results, successfully proving that the "Thand Macha" message could be transformed into a successful cultural moment. The full-funnel strategy delivered a powerful surge in brand awareness and engagement, generating over 674 million impressions across the platform. 

Sprite connected with its target demographic, reaching over 40 million TikTok users nationwide in Pakistan. Notably, the high-impact TopView ad format delivered a strong 3.11% Click-Through-Rate (CTR). Furthermore, the overall creative assets demonstrated high resonance with an impressive 7.13% average 15s focused view rate cementing the campaign's success.