How TikTok and Salesforce are powering connected growth

Discovery today is not linear. People find brands while watching content from creators, searching for ideas, engaging with communities, and shopping in the moment. For businesses, that means each of these moments has the potential to become a new customer relationship.

That is why TikTok and Salesforce have continued to expand our partnership, helping brands connect TikTok's discovery-driven platform with the Salesforce tools and data they already use to manage customer relationships, execute marketing campaigns, and run their e-commerce businesses.

Since launching our partnership in 2021, TikTok and Salesforce have helped businesses streamline workflows, activate first-party data, and drive measurable growth. Today, that collaboration spans integrations across several Salesforce solutions, including Agentforce Sales, Agentforce Marketing, Agentforce Commerce, and Data 360.

Turning discovery into customer relationships

On TikTok, communities do more than consume content. They engage, explore, and take action. TikTok Lead Generation ads help businesses capture that intent directly in-feed through native Instant Forms designed for seamless engagement.

With TikTok's integrations with both Agentforce Sales and Agentforce Marketing, advertisers can sync leads directly into Salesforce in real time, eliminating the need to manually download leads and upload spreadsheets. Advertisers can route TikTok leads into their CRM and marketing workflows the moment someone submits a form.

With a simple, no-code setup, teams can move quickly from lead capture to customer engagement. That means sales teams can follow up more quickly, while marketers can trigger personalized campaigns using Agentforce Marketing.

Bringing commerce and discovery closer together

Products are being discovered alongside communities engaging with culture, creators, and content, often long before someone searches for a brand directly.

Through the TikTok for Business integration with Agentforce Commerce, businesses can connect their e-commerce storefronts with TikTok to streamline campaign setup and product discovery in addition to selling products directly on TikTok Shop. The integration enables brands to:

• Sync product catalogs automatically

• Install TikTok Pixel and Connect Events API for performance tracking

• Power personalized catalog-based ads

• Optimize commerce campaigns more efficiently

• Sync and manage orders from TikTokShop

This creates a more connected path from storefront to discovery and transactions, helping merchants keep campaigns current, better understand shopper activity, and drive business growth with TikTok.

Unlocking the value of first-party data

As marketers adapt to a privacy-first ecosystem, first-party data has become essential to performance and personalization. Through TikTok's integrations with Salesforce Data 360, businesses can activate customer insights to:

• Target high-value custom audiences

• Create lookalike segments

• Suppress existing customers from campaigns

• Improve optimization with stronger conversion event signals

For advertisers, this helps them leverage their customer data to improve media performance while creating more relevant experiences for customers discovering brands on TikTok.

Building for the future of AI-powered marketing

Together, these integrations create a stronger foundation for what comes next. As both Salesforce and TikTok continue to expand AI-powered solutions across creative, automation, messaging, and commerce, the power of first-party data, combined with deep advertising integrations, will enable brands to grow their businesses with TikTok.

The future of marketing will not be powered by disconnected systems. It will be shaped by platforms that help businesses connect culture, data, creativity, commerce, and customer engagement.

TikTok and Salesforce are helping brands bridge those worlds. From real-time lead capture to commerce integrations, first-party data activation, and AI-powered workflows, our partnership is designed to help businesses meet customers where they are and turn engagement into opportunity.

Contact your TikTok representative to get started.