Rent.

The objective

Generating high-quality leads for property managers

As a powerhouse in multifamily marketing, Rent. is revolutionizing the way renters find their perfect place. The company operates as a two-sided marketing platform that simplifies the entire renter experience by matching the right property with the right renter, at the right time. They partner with properties to promote their apartment listings using exclusive first-party data gathered from visitors to The Rent. Network and focus on building engagement and securing leads that generate leases.

Rent. understands that filling vacancies efficiently is paramount to property managers, whether they’re working to lease up a new property or simply help a stabilized property increase their occupancy. Securing leases requires targeted marketing strategies that work together to drive traffic, convert leads, and ultimately procure long-term residents.

Capitalizing on TikTok's explosive growth, Rent. identified a unique opportunity to connect with renters in their digital habitat and quickly generate qualified leads for property managers. Their RentSocial. solution became the first in the multifamily industry to advertise on TikTok using first-party audience data, showcasing apartments directly to renters actively looking for their next place.

The solution

Frictionless lead capture where renters are scrolling

RentSocial. TikTok’s "always-on" strategy delivers impressive results. Their TikTok ads are designed specifically with the renter in mind, leveraging the property’s best assets from their Rent.com listing to create the most captivating content that drives engagement.

In-app instant forms for lead capture load 11x faster than website versions, ensuring a smooth user experience that is perfect for the on-the-go nature of TikTok.

Campaigns are hypertargeted by designated market areas (DMAs) with exclusive access to data from The Rent. Network’s 45m+ monthly visitors. This strategy drives down costs, dipping as low as $4 per lead.

The results

Soaring engagement, lower costs

With expertise in multifamily advertising and TikTok's unparalleled reach, RentSocial. delivers groundbreaking results for properties. Even with early testing starting in 2022, RentSocial. TikTok's engaging 6-second videos achieved an average of over 1 million views per year. Further, Rent.'s unique understanding of renter demographics and preferences translates to a click-through rate that crushes industry standards by 27%, lowering the cost-per-click by 16%.