iOS 14.5+ success made simple with Adjust and TikTok: The complete guide

iOS 14.5+ success made simple with Adjust and TikTok: The complete guide

August 2, 2022

TikTok For Business

AnnouncementsInsights

Since theinitial rollout of iOS 14.5in April 2021, the entire mobile ecosystem has experienced the effects of the change – from users to app marketers and developers, measurement and analytics companies, and ad networks. In thisiOS 14.5+ guidewithAdjust,our official TikTok Measurement Marketing Partner, we hope that the insights and best practices shared will help bring clarity to the ever-evolving world of user privacy on mobile, and set advertisers up for success on iOS 14.5+.

When it comes to running campaigns on SKAdNetwork (SKAN), Apple's privacy-centric attribution solution, we believe that a good conversion value strategy is key to success. With Identification for Advertisers (IDFA) on iOS devices moving to an opt-in model, attribution, as it is understood by many apps and app marketers, has also been significantly impacted. With Apple's privacy framework at play, this guide seeks to address the attribution and ad measurement approaches that can be leveraged on iOS 14.5+: the AppTrackingTransparency (ATT) framework that manages access to the IDFA with user consent, and SKAdNetwork for users who don't opt in.

For measurement of users who haven’t opted-in, working with SKAdNetwork is crucial, and requires a completely different mindset and approach to how we gather and process information about ad effectiveness. This guide explains how to best do so.

With proper tools in place and as the industry continues to embrace the new era of privacy-centric mobile marketing, we hope that marketers can continue to make the most of SKAdNetwork data to inform strategies that yield solid results.
From solutions such as Adjust's LTV predictive analysis and conversion value mapping to TikTok'sApp Event Optimization,we provide best practices and recommendations in this guide to help you tackle what you need to know in this new era. Download the guide below to learn more.

• 👉 Learn more about SKAdNetwork, how it works now and how ad spend has shifted
  • — The limitations of SKAdNetwork
  • — Opt-in rates by vertical
  • — Opt-in rates by country
  • — Opt-in tips, tricks, and best practices

• 👉 Guidance from Adjust on conversion values and finding high-value users
  • — A look at the conversion value models
  • — Adjust solutions: LTV and predictive analytics
  • — Adjust solutions: Conversion values and pLTV: Taking a general approach

• 👉 Learn more about TikTok's best practices and recommendations for optimal account set-up for iOS 14.5+
  • — Best practices for campaign objectives
  • — The best approach for ad groups
  • — Optimization solutions