Intake Breathing scales performance and boosts efficiency with Smart+ Catalog Ads.
Intake Breathing is a bootstrapped company dedicated to providing 'life changing breathing.' Being a lean team, Intake prioritizes tools that save time and resources while also enhancing customer experience. As an already well established user of TikTok Shop, the brand saw an opportunity to focus on driving more website conversions, providing an opportunity to test Smart+ Catalog Ads.
With support from the TikTok product team, Intake Breathing launched a test to compare Smart+ to Manual web conversion strategies. The setup included three components—manual web conversions, Smart+, and Smart+ Catalog— to measure performance across each approach. Smart+ allowed the client to build test campaigns more efficiently and save time while boosting performance.
After running their split tests, Intake implemented an evergreen web sales strategy on TikTok by leveraging Smart+ Catalog and continues to scale their fully automated campaign workflow.
Intake’s new strategy ignited website sales despite a lean team because of Smart+ time-saving AI functions. By pairing the right customers with the right products and leveraging the power of data connections through Smart+ Catalog, Intake was able to supercharge their web conversions. When comparing their Smart+ Catalog Ad campaign to Manual web campaigns, they saw a 31% decrease in CPA and a significant 42% increase in conversions, while also scaling Smart+ Catalog and phasing out all manual campaigns.
Intake Breathing’s success shows how brands in the health and wellness industry can replicate this approach by combining TikTok’s automated solutions with the right creative and audience strategy to maximize efficiency and long-term performance.
Run controlled tests: Compare manual campaigns against automated solutions like Smart+ Catalog to clearly see performance gains.
Adopt automation for scale: Lean teams can save time by letting Smart+ handle optimization and delivery while focusing on creative and strategy.
Build evergreen strategies: Use Smart+ Catalog to move beyond short-term tests and create always-on campaigns that deliver consistent results.
Pair data with creative: Strengthen campaign impact by combining TikTok’s automated targeting with engaging, audience-first creative.
For a small team like ours, Smart+ has allowed us to scale efficiently on TikTok. We can set up campaigns easily and know that Smart+ will optimize for the grooviest results.