GMV Max: Your TikTok Shop growth engine

Last year, we introduced GMV Max, a powerful new way for TikTok Shop merchants to automate their advertising campaigns and drive incremental gross merchandise value (GMV). GMV Max leverages all available creatives automatically (organic videos, paid ads, and affiliate posts) and deploys them in a single, automated campaign, optimized for total ROI.

The best part is that you don't have to wait until your creative pipeline is built out to get started. It's as easy as setting up your TikTok Shop and turning on GMV Max to drive immediate sales—no creative minimum required.

Why GMV Max?

• Maximized channel ROI: Optimize total delivery, including organic and paid ad traffic from your TikTok Shop to deliver incremental GMV that would not otherwise be attainable. According to internal data, advertisers using GMV Max in initial tests reported a 30% uplift in GMV, demonstrating the combined power of automation, smart optimization, and TikTok’s unique shopping ecosystem.¹

• Less guesswork and more time savings: Choose what products or livestreams to promote, set your ROI and budget—then automation takes care of the rest.

• More creative to test and scale: All of the content powering your TikTok Shop—approved organic, affiliate, and paid ad content—works together to maximize your ROI. With the help of automation, creatives are tested and optimized at scale.

Check out how all-natural supplement brand Arrae used GMV Max to increase ROI here.

What's new?

GMV Max is now live in the 14 markets where TikTok Shop is available. That means that every business in these markets can tap into GMV Max to drive measurable performance and smarter product sales through TikTok.

We've also made turning affiliate content into ad performance even easier. With Affiliate Creative for Ads, TikTok Shop merchants can automatically use their authorized affiliate content in their GMV Max campaigns.

Finally, we're bringing the power of TikTok LIVE to GMV Max. Now, you can maximize GMV for your livestreams in addition to your products and TikTok Shop.

The power of TikTok Shop

TikTok Shop is shaping the future of shopping through its discovery commerce model, connecting the TikTok community with sellers and creators via shoppable video and livestreams. Trending products are discovered and purchased seamlessly—all within the app. With TikTok Shop, merchants can grow their sales with native shopping features like shoppable videos, affiliate content, and paid promotions with Shop Ads.

84% of TikTok users agree that TikTok Shop is convenient and easy, and TikTok users are 1.3x more likely to say they feel secure shopping on TikTok compared to other social and video platforms.²

Have a TikTok Shop and ready to try GMV Max? Get started on TikTok Ads Manager or Seller Center.

Want more details? Download the one-pager for a deeper look at everything GMV Max offers.

Note: GMV Max is only available in markets with TikTok Shop.

• TikTok internal campaign data