• +207%

  Engagement rate

• -53%

  Lower cost per UGC-content created

• 10,2M

  Video views

Increasing emotional ROI & building brand love with Branded Effect

• +10.9%

  Total Sales Lift among TikTok users

• +6.7%

  Sales Per Customer Lift

• 1.17€

  Incremental ROAS (iROAS)

How Mars boosted offline Orbit sales with TikTok’s Brand Auction and Sales Lift solution powered by LiveRamp and Carrefour shopper data operated by Unlimitail

• 4x

  higher ROAS on Smart+ campaign

• 68%

  lower CPC

• 2.6x

  higher session-to-click ratio

How Wittchen scaled performance and cut costs with Smart+ automation on TikTok

• 694

  Leads

• 10K+

  Clicks

• 1.6M+

  Impressions

Fashioning high-quality prospects with a successful lead generation campaign