Get Started With TikTok Shop and Shop Ads: a small business guide

For small business owners, it's important to understand the impact of your marketing campaigns to ensure that your time, effort, and advertising budget are optimized for success.

At TikTok, one of the most impactful ways to do this is by taking advantage of TikTok Shop – a convenient and effective solution for businesses to showcase and sell products, reach new customers, and build authentic connections with communities.

In this guide, we will provide a detailed explanation of TikTok Shop, including how to set it up and maximize its potential. We will also discuss the advantages of using Shop Ads as a small business and how these solutions can enhance your overall campaign performance.

What is TikTok Shop?

Just last month, TikTok Shop officially launched in the US — along with new integrations, services and ad formats to make selling your products and services on TikTok easier than ever.

Powered by TikTok's unique discovery engine, TikTok Shop allows business owners to reach and convert customers at every stage of their shopping journey. With frictionless checkout, product discovery, product details, checkout, and post-payment activity are powered and performed all within the TikTok platform.

Did you know?

• 70% of TikTok users discover new brands and products on TikTok (1)

• 3/4 TikTok users are likely to buy something while using TikTok (2)

• 83% say that TikTok plays a role in purchase decisions (3)

TikTok Shop is the perfect opportunity for you to reach and convert new customers where they are. Free tools like LIVE Shopping, Shoppable Videos, and Product Showcase makes it easy for customers to browse and shop directly on TikTok, while the Creator Affiliate Program enables you to lean on the creator community to authentically promote your products at a commission rate set by you. Learn more about TikTok Shop's native offerings here.

Get started with TikTok Shop

Set up shop for your business today. Sign up to become a seller here.

Maximize Your Growth With Shop Ads

Unlock greater results for your TikTok Shop Business with our one-stop advertising solution.

Once your TikTok Shop is set up, you'll want to supercharge your sales. That's why we're also introducing Shop Ads — smart, simple new solutions that drive maximum impact for your business. Using a combination of powerful targeting abilities and audience insights, Shop Ads boost traffic and sales for your TikTok Shop by getting your ads in front of shoppers with high purchase intent.

We currently offer two kinds of Shop Ads to accelerate your business growth:

Video Shopping Ads

Video Shopping Ads are a powerful tool that helps to drive traffic and sales by increasing product discovery, consideration, and conversions.

LIVE Shopping Ads

LIVE Shopping Ads are an effective way for your business to educate viewers about your products and solutions, drive purchase intent, and encourage potential customers to convert - all within the TikTok app.

The combination of organic TikTok Shop and paid solutions, like Shop Ads, in an integrated approach creates a more meaningful and impactful performance for your business. When used together, you'll further amplify your organic efforts (like impressions and reach) while reaching and converting new customers.

Get started with Shop Ads

Once you set up your TikTok Shop, learn how to run Shop Ads within the TikTok Ads Manager platform here.

Get started with Shop Ads

Sources

(1) TikTok Marketing Science Global Retail Path to Purchase (US Results) conducted by Material August 2021.

(2) TikTok Marketing Science Global Entertainment Study (US Results) conducted by Material, December 2021.

(3) Marketing Science EU Holiday Shopping Behavior Research 2020 conducted by Walnut International for TikTok For Business.

This document is the property of TikTok Inc. and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance.