Ello

The Objective

Boosting brand awareness and driving traffic with Carousel ads

Ello's mission is to replace single-use food and beverage containers with products that help you feel good and look good.

Ello was looking to direct traffic to their website to boost brand awareness, drive consumer interest in new product releases, and drive customer actions on website landing pages. Overall, Ello was focused on driving efficient CPC metrics and impressions for their new product lines.

Ello places a high emphasis on incoming website traffic, which is why CTR is crucial. Therefore, trying out Carousel not only helps promote new product launches but also saves on creative production costs by directly utilizing existing image assets (from Instagram).

The Solution

Repurposing existing content into fresh creatives for new products using Carousel ads

Ello has adapted its existing image creatives for TikTok, using them for new product promotions with a combination of image and video creatives during major holidays. After seeing a significant increase in CTR, they plan to incorporate this strategy into their evergreen approach.

Its creative highlight is the use of cartoon-style images, along with maintaining template consistency and layout uniformity, which is beneficial for boosting CTR

The Results

Increasing CTR by 6x with hybrid creative strategy

By utilizing a Carousel to showcase multiple products and highlight key selling points, Ello successfully increased their CTR and plans to adopt this hybrid creative strategy moving forward.

Tips & Takeaways

• Repurpose Existing Content: Ello effectively used existing Instagram image assets to create Carousel Ads, reducing production costs while maintaining impact.

• Highlight Multiple Products: The Carousel format allowed Ello to showcase various products and key selling points, resulting in a 6X higher CTR.

• Use Creative Consistency: Maintaining uniform templates and layouts helped Ello boost CTR and ensured their ads were visually cohesive and engaging.