One workflow, smarter campaigns: TikTok meets HubSpot
Turn high-intent leads into faster growth with connected audiences, measurement, and automation.
As marketing workflows become more connected, brands need solutions that bring everything into one place. That's why we're expanding our partnership with HubSpot, a badged Marketing Technology partner, by integrating TikTok directly into HubSpot. This new native integration brings TikTok onboarding, lead management, and measurement capabilities directly into HubSpot's Marketing Hub software.
Marketers can now connect TikTok to their existing HubSpot workflows, improving lead quality and gaining clearer visibility into performance across the funnel. By connecting paid media with CRM workflows, the integration enables teams to automate follow-up, activate high-intent audiences, and optimize campaigns with greater confidence
Buyers live on TikTok, including those making B2B purchasing decisions. By bringing TikTok natively into HubSpot, businesses can now manage campaigns informed by everything they already know about their customers, and that context is what makes them more impactful.
What the TikTok and HubSpot integration unlocks
With this native integration, HubSpot customers can integrate with TikTok directly to streamline execution and improve campaign performance. Benefits include:
Seamless TikTok onboarding and connection
HubSpot customers can connect an existing TikTok Ads Manager account or create a new TikTok Ads Manager account directly within HubSpot, making it easier for teams to get started without complex setup.
Smarter audience activation
Use HubSpot CRM data to build and activate high-intent audiences on TikTok, including customer lists and lookalike audiences.
Unified measurement and optimization
Connect TikTok performance with downstream CRM outcomes to better understand lead quality, pipeline impact, and ROI.
Simplified tracking and setup
Through this integration, the TikTok Pixel can be enabled across pages where your HubSpot tracking code already runs, helping ensure accurate conversion tracking.
Reduced operational overhead
By eliminating manual exports, uploads, and reconciliation, teams spend less time on operational tasks and more time driving strategy, testing, and growth.
Managing TikTok organic and paid in one HubSpot workflow
TikTok has become a critical channel for brand storytelling, creator collaboration, and community engagement. Yet many marketing teams still manage organic TikTok activity outside their primary marketing systems.
Alongside the TikTok Ads Manager integration, a new TikTok in HubSpot integration brings TikTok directly into HubSpot's social tools, allowing marketers to manage organic content alongside their broader marketing campaigns. This enables marketers to plan, publish, engage, and report on organic TikTok content directly within HubSpot's social tools, bringing both paid and organic TikTok activity into a unified marketing workflow. With TikTok in Hubspot, you can:
Plan and publish in one calendar
Schedule TikTok posts alongside LinkedIn, Instagram, and other networks within a single campaign workflow.
See unified reporting across channels
View TikTok performance alongside other social networks to inform content strategy and budget allocation.
Centralize engagement and collaboration
Monitor and respond to TikTok comments within HubSpot's Social Inbox to help teams manage community engagement more efficiently.
Why the integration matters
Consumers increasingly discover brands through culture, creators, and community before ever landing on a website or filling out a form. TikTok plays a critical role in influencing consideration and intent earlier in the customer journey.
At the same time, marketing teams are under growing pressure to prove impact beyond clicks, improve lead quality, and scale performance without increasing operational complexity.
Integrating TikTok directly with HubSpot gives teams clearer visibility into how discovery turns into leads, pipeline, and customer growth.
Built for modern growth teams
This integration is designed for teams responsible for driving measurable growth across the funnel. Growth and performance leaders can better understand efficiency and ROI, marketing teams can build more scalable, automated workflows, and digital marketers can execute and optimize campaigns more seamlessly, all within a connected system.
Whether you're a growing business or an enterprise organization, the integration simplifies how TikTok fits into your broader marketing ecosystem.
Start activating today
If you're already using HubSpot, you can enable the TikTok integration and begin connecting audiences, measurement, and lead workflows in just a few steps.
If you're new to TikTok, now is the time to bring TikTok into your growth engine and turn discovery into measurable business impact.
Get started with the TikTok and HubSpot integration today.