Introducing GMV Max

For advertisers, maximizing the value of your investments can be difficult, and with each additional channel, the formula gets more complicated. Here at TikTok, we feel your pain, and we're here to help.

Introducing GMV Max, a powerful new way for TikTok Shop merchants to automate their advertising campaigns and drive incremental gross merchandise value. This innovative solution leverages all available creatives automatically (organic videos, affiliate videos, and paid ads), and deploys them in a single, automated campaign that does not require any operational inputs from the brand.

GMV Max maximizes GMV by optimizing for total ROI, whether you're promoting your entire shop or select products. It does this by optimizing organic delivery in addition to paid ad traffic, providing advertisers with incremental GMV that would not otherwise be attainable without GMV max.

Why use GMV Max?

• Save time on campaign set up and optimization: With GMV Max, your campaign set up time is cut in half; simply select the products you want to promote, define an ROI target, and set your budget. GMV Max will take care of the rest. GMV Max also handles campaign and creative optimization, so you don't have to worry about what optimizations to make or which creatives to select. In initial testing, merchants saw an average of 30% Gross Merchandise Value uplift when using GMV Max.²

• Spend budgets more efficiently: GMV Max decides which creatives, placements and audiences would be the most efficient to serve your ad to, and leverages a bid strategy that allows advertisers to maximize results while maintaining control over their ad cost.

• Reach users across all placements with one campaign: When you create a campaign with GMV Max, you automatically access all shoppable placements in TikTok, including the For You feed, Shop Tab and Search with a single campaign.

The power of TikTok Shop

Last year, we launched TikTok Shop in the US, creating a new way for businesses to tap into the power of commerce on TikTok with an online shop integrated directly into the TikTok platform. With TikTok Shop, merchants can grow their channels with native shopping features like shoppable videos, affiliate content, and paid promotions with Shop Ads.

84% of TikTok users agree TikTok Shop is convenient and easy, and TikTok users are 1.3x more likely to say they feel secure shopping on TikTok compared to other social and video platforms.¹ This convenience translates to direct impact on major shopping periods and beyond: over 5 million new customers made a purchase on TikTok Shop during the 2023 Black Friday and Cyber Monday campaign period.³

Sources

1. TikTok Marketing Science Global TikTok Shop Research (US Results) 2024, conducted by Material

2. TikTok Shop Ads Internal Data, Aug 2024

3. TikTok internal data. Data uplift shown as relative to daily average GMV of 10.20 -10.26 baseline period)