TikTok Product Preview: What's new for brands in Q2 2026

What's new

Each quarter, TikTok Product Preview shares the latest tools and features to help brands grow on TikTok. In our second update of 2026, we've bundled these innovations into three sets, including new controls for Smart+ automation, a performance-focused update to TikTok Pulse, and commerce solutions designed to reduce setup friction and improve product visibility.

Set #1: Giving advertisers more control and flexibility with Smart+

Smart+ modular control

Smart+ now allows advertisers more control over automation at the module level. Advertisers can turn automation on or off for specific modules, including targeting, budget, and placements. We've also updated the TikTok Ads Manager interface to make this clearer. A Smart+ label now appears on each module so you can easily see which parts of a campaign are automated and which are manual.¹

Smart+ Automatic Placement

Smart+ Automatic Placement now offers the option to manually select placements during campaign setup in TikTok Ads Manager. Advertisers can choose specific placements, including TikTok, Lemon8, and Global App Bundle—which includes apps like CapCut and Pangle.

Music Autofix

Music Autofix is now available for advertisers running Smart+ App campaigns. Powered by automation, Music Autofix helps unblock ad delivery when music in an ad is not commercially licensed. The feature automatically detects when music cannot be used, alerts advertisers to music blockers, and inputs alternative tracks from the Commercial Music Library.

Expansion to Traffic objective

Previously focused on lower-funnel performance campaigns, Smart+ is now built directly into Traffic campaign setup, where advertisers can use the same modular toggle to decide which parts of the campaign to automate and which to manage manually.

Learn more about Smart+ automation: Blog | Business Help Center

Set #2: Bringing stronger branding performance to TikTok Pulse

View+ for Pulse Core

View+ for Pulse Core is a new feature that allows advertisers to optimize for 6-second view-through rates on Max Pulse and Category Lineup campaigns. While TikTok Pulse Core has traditionally focused on brand impact through adjacency next to the top 4% of trending, brand-safe user-generated content, View+ adds a new performance layer by helping advertisers reach attentive users who are likely to watch their ads longer. Advertisers can activate View+ for Pulse Core by toggling it on at the ad group level in TikTok Ads Manager.²

Learn more about TikTok Pulse Core: Blog | Business Help Center

Set #3: Streamlining setup and product discovery for commerce advertisers

One Asset Manager

One Asset Manager is a new solution for commerce advertisers that brings catalog, creative, and data connections into a single workflow within TikTok Ads Manager. By bringing these elements together in one place, it helps simplify campaign setup and improve performance. One Asset Manager is currently available for testing in the US.³

Collage Carousel

Collage Carousel is a new format that puts more products in view from the start, featuring one hero image and three additional product visuals in the first frame. Each image is clickable and linked directly to its product detail page. Advertisers can use Collage Carousel at the ad level in TikTok Ads Manager.

Notes:

1. All Smart+ updates will be available globally in Q2 2026.

2. View+ is currently available for Pulse Core Max and Category Lineups via allowlist in the US and Canada.

3. One Asset Manager and Collage Carousel will be available in the US only in Q2 2026.