About TikTok Pulse Core

As part of TikTok Pulse suite, TikTok Pulse Core offerings place your ads in-feed immediately after a brand-safe video from the top 4% of user generated content. Learn more about the TikTok Pulse suite and its research-backed benefits.

Pulse Core offerings

The TikTok videos you can run adjacent to varies based on the product offering selected.

• Max Pulse: ads placed next to the top 4% of content on TikTok based on the Pulse Score across all content categories, in addition to the pre-build selections, for maximum available reach

• Category Lineups: pre-built lineups featuring the top trending TikTok content based on the Pulse Score across a variety of categories (Beauty & Personal Care Pulse, Sports & Recreation Pulse, etc.) that enable brands to build brand association with a specific content genre and benefit from contextual priming

• Seasonal Lineups: pre-built lineups featuring the top trending TikTok content based on the Pulse Score during key seasonal moments such as Thanksgiving, Holiday Season, and more, allowing for maximized brand awareness, relevance, and affinity

• Custom Lineups: bespoke lineups of TikTok’s top trending, brand suitable content, curated with the help of Generative AI to fit your specific marketing needs

How Pulse Core works

The videos within Pulse Core are selected based on a proprietary scoring system we refer to as our Pulse Score. Some signals that affect a video's score include:

• Video views and recent growth

• Creator engagement signals

• Brand safety and suitability signals for both creators and content

The Pulse Score refreshes daily to showcase your brand next to the top trends as they’re happening. Compared to standard TikTok videos, content unlocked through Pulse Core:

• Is posted 80% more recently

• Has 33x more accumulated views

• Is liked, commented on, or shared 44x more

Source: TikTok Internal Data, US, September 2024.

For brand suitability, the videos before and after your ad are evaluated by the TikTok Inventory Filter using the Limited Tier. Learn more about the TikTok Inventory Filter.

Availability

Pulse Core offerings are available to select customers in certain regions, varying by each offering. If the offering is available in your region, you can check if you are able to set up a TikTok Pulse campaign in TikTok Ads Manager, or contact your TikTok sales representative.

• Max Pulse is available for select advertisers in:

  • Asia-Pacific: Australia, Indonesia, Japan, Korea, Thailand

  • Europe: France, Germany, Italy, Netherlands, Poland, Spain, Sweden, United Kingdom

  • Latin America: Brazil, Mexico

  • Middle East and Africa: Saudi Arabia, Turkey, United Arab Emirates

  • United States and Canada

• Category Lineups are available for select advertisers in:

  • Asia-Pacific: Australia, Indonesia, Japan, Korea, Thailand

  • Europe: France, Germany, Italy, Netherlands, Poland, Spain, Sweden, United Kingdom

  • Latin America: Brazil, Mexico

  • Middle East and Africa: Saudi Arabia, Turkey, United Arab Emirates

  • United States and Canada

  • Note: Lineup availability may vary by market. Please consult with your TikTok sales representative for more details.

• Seasonal Lineup availability is market- and season-dependent. Reach out to your TikTok sales representative to understand which moments will be supported with a dedicated lineup and access requirements.

• Custom Lineups are available for select advertisers in the US, with closed testing planned in additional markets later in 2025. Reach out to your TikTok sales representative for more details.

How to set up TikTok Pulse Core campaigns

Learn how to set up TikTok Pulse Core campaigns.