Mavwicks Fragrance

The objective

Amplify awareness and Shop sales while holding a steady ROI

Mavwicks Fragrances is a home goods and fragrance company with a personality that is inspiring, bold, elegant, and altruistic. With the goal of empowering Mom's by generosity and impact they have on their community, the brand saw an opportunity to amplify awareness and drive sales. Through promoting their Luxury Laundry Liquid Detergent as a Premium Banner, TikToked Picked Product, and Order Center Insert Card in combination with their affiliate network efforts during the Mother's Day Mother's Slay Shop Platform Campaign, they were able to drive over 22K+ orders while holding their 6x ROI goal.

The solution

Amplifying product sales through GMV Max and Premium Placements

When promoting their products, Mavwicks Fragrances aimed to generate authentic awareness and drive direct sales in the home market. To accomplish this, they tapped into the power of their affiliate network by utilizing GMV Max, an innovative ads solution that maximizes shop sales across affiliate, paid, and organic traffic.

Mavwicks Fragrances activated top-performing affiliates from their existing program, encouraging them to share personal reviews and tutorials with their audiences, leveraging their established trust and niche communities.

In tandem, Mavwicks Fragrances identified their key products that would prove to drive engagement and sales during Mother's Day, which was then used for premium placements. To amplify performance, they asked affiliates to promote those key products and incentivized them with strong commission rates.

By combining premium placements with a robust affiliate and GMV Max strategy, Mavwicks drove an 81% increase in affiliate-attributed sales compared to the prior perod. Their success not only highlights the importance of forming authentic creator relationships, but also serves as an example of how brands can scale both awareness and conversions while maintaining credible, community-driven messaging.

The results

Scaling GMV with efficiency

Mavwicks Fragrances’ new strategy sparked strong interest and drove a significant uplift in performance. Average sales increased by over 37%, and total GMV rose by more than 53% compared to previous campaigns—all, while maintaining their target ROI of 6x.

Tips & takeaways

• Leverage GMV Max to scale across surfaces: Combine paid, organic, and affiliate traffic under one solution to maximize Shop sales and reach high-intent buyers.

• Activate top-performing affiliates: Tap into trusted voices to share authentic product stories. Boost engagement by offering competitive commission rates and clear creative direction.

• Build a cohesive strategy around key moments: Align affiliate activations and premium placements around tentpole campaigns like Mother’s Day to drive urgency and optimize performance.