Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
GMV Max
GMV Max
LIVE GMV Max
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- About LIVE GMV Max
- Best practices for LIVE GMV Max
- GMV Max Guidelines
- How to create a LIVE GMV Max campaign in Seller Center
- How to create a LIVE GMV Max campaign in TikTok Ads Manager
- How to authorize an ad account to run a LIVE GMV Max campaign in Business Center
- Troubleshoot your LIVE GMV Max campaign
- Differences between LIVE Shopping Ads and LIVE GMV Max campaigns
- About video metrics for LIVE GMV Max campaigns
- How to update a video in your LIVE GMV Max campaign
- About Auto Remix for LIVE GMV Max
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Product GMV Max
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- About Product GMV Max
- How to make creative assets available for your Product GMV Max campaign
- How to view reporting for your Product GMV Max campaign
- Tips to measure product and video quality in your Product GMV Max campaign
- How to create a Product GMV Max campaign in Seller Center
- GMV Max Guidelines
- How to change your primary ad account in Seller Center
- Troubleshoot account settings for GMV Max in TikTok Ads Manager
- How to create a Product GMV Max campaign in TikTok Ads Manager
- About attribution for GMV Max
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Max delivery optimization
- Ad optimization /
- GMV Max /
- GMV Max /
About GMV Max campaigns in TikTok Ads Manager
GMV Max is an automated ad campaign type that optimizes for total channel ROI for your TikTok Shop. You can create new GMV Max campaigns and adjust creative settings in TikTok Ads Manager.
Types of GMV Max Campaigns
Product GMV Max: Automatically choose the products, creative assets and placement options that are most likely to encourage people to buy your products. Learn how to create a Product GMV Max campaign in TikTok Ads Manager.
LIVE GMV Max: Optimize liveroom traffic to get the highest gross revenue for your LIVE event. Learn how to create a LIVE GMV Max campaign in TikTok Ads Manager.
Benefits of GMV Max in TikTok Ads Manager
Maximize your GMV: Automate ad creative selection, audience settings and placement options using signals from both organic and paid traffic.
Optimize your ad budget: Choose your ROI target and your GMV Max campaign will automatically spend within your target's range.
Let your products provide your ad creative: Use your existing product descriptions, videos and listings to generate content for your ads.
Simplify GMV campaign creation with TikTok Ads Manager: Create GMV Max campaigns, manage permissions and easily add more content for Spark Ads all in a familiar TikTok Ads Manager experience.