TikTok World: Creative Solutions Finder

TikTok is a place where creators, users and brands come together to inspire creativity and spark joy. Our research shows that branded content performs better when creative is made specifically for TikTok.¹

To support advertisers in seamlessly producing creative at scale that fits the platform and resonates with our community, we offer a broad suite of creative solutions that are simple to use.

And to help advertisers navigate these solutions, we developed the Creative Solutions Finder, an interactive playbook available in our Creative Center. The Creative Solutions Finder is designed to help advertisers explore the creative solutions that TikTok offers and find the solutions best suited to their needs.The playbook consists of two parts:

• Solutions Finder: A quiz that guides readers to discover the best creative solutions for their campaign.

• Solutions Directory: An overview of all major TikTok Creative Solutions currently available.

The Solutions Directory covers nine creative tools and platforms for different stages of the campaign cycle, including:

• Creative Marketplaces:

  • TikTok Creator Marketplace

  • TikTok Creative Exchange

• Creative Insights: Creative Center

• Creative Tools:

  • TikTok Video Editor

  • Smart Video

  • Video Template

  • Smart Fix

  • Dynamic Scene

With the Creative Solutions Finder, we hope to empower advertisers to find inspiration, break through creative bottlenecks and create branded content more easily and efficiently than ever.

Availability

• TikTok Creator Marketplace is available now to advertisers in the following regions: GB, DE, FR, IL, IT, ES, BR, EG, TR, SA, AE, US, CA, AU, ID, VN, TH, PH, MY, SG, TW, KR, JP.

• TikTok Creative Exchange is available to all advertisers in North America.

• TikTok Video Editor and Smart Fix are available globally.

• Video Template and Smart Video are available globally for e-commerce and gaming advertisers.

1. 1st party meta-analysis: Historical TikTok data, Oct 20 to May 21, EU5 markets (UK, FR, DE, ES, IT)