BSCO

The Objective

SCO is a fashion brand in the Philippines that offers Korean-style apparels for women aged  between 18 to 35 years old. To boost its online brand presence, BSCO taps on TikTok’s emerging community to raise awareness on its Korean-style apparels and drive potential customers to purchase their products on their website via a conversion campaign. 

The Solution

SCO appeals to their target audiences through Spark Ads, a unique solution that allowed the brand to build brand awareness and audience loyalty within the TikTok community.

In their ad creatives, they featured various styles and fits for different occasions, leveraging on trending TikTok concept ideas such as "outfits I bought" and "unboxing BSCO with me". 

Additionally, BSCO ran its conversion campaign on lowest cost bidding with campaign budget optimisation across their custom and lookalike audiences to prospect new users of similar purchase intent at the lowest cost.

The Results

Within a month, BSCO's videos amassed 2M impressions and converted more than 400 orders with 3x ROAS. It has also gained 7k paid followers with over 50k paid likes and 30k paid profile visits.

This success showcases the power of TikTok as an effective online platform that can deliver impressive online sales for its advertisers.