Joggo

The Objective 

Joggo is a running training app that helps people reach their health and fitness goals. Hoping to reach a whole new audience, Joggo came to TikTok for an engaging campaign focused on lead generation and conversions. 

The Solution 

To drive sales and boost the performance of its campaigns, Joggo set up a safe and reliable data connection with TikTok. These inputs allow our ad system to more accurately determine which ads to serve to which people – all while maximising the chance of a conversion.  By implementing our Events API, Joggo were able to accurately measure and learn from actions on their website, which built on their ability to drive transactions. Across the funnel, these events included view content, add to cart, initiate checkout, and complete payment. The data signals generated through this integration played a crucial role in achieving an outstanding 40% reduction in the cost per action for the brand.  Joggo then chose to deploy TikTok’s Smart Creative platform. Our next-generation automated  creative solution, Smart Creative enables advertisers to quickly combine creative assets while driving performance with first to market anti-creative fatigue strategies. Smart Creative ensures that the potential of ad combinations are maximised through ad group fatigue detection and auto-refreshed strategies, prolonging ad group lifespan and enabling advertisers to enjoy efficient cost per results for an extended period of time.

The Results 

Joggo saw a phenomenal reduction in cost per action following the integration of our Events API. Thanks to their close attention to our recommended steps, they were able to maximise their ability to drive conversions by accurately measuring and learning from the actions which consumers make on the website. As a result, Joggo improved its ability to deliver relevant ads that resonated with people that are more likely to convert – all while dramatically lowering their CPA. Additionally, thanks to data connections, the brand can now leverage sophisticated solutions such as Video Shopping Ads, Value Based Optimization, and Smart Performance Campaign to supercharge their campaigns even more.