Rattix

The Objective

Building a brand presence on TikTok

Italian car dealership Rattix prides itself on being a young, creative and unconventional brand in the automotive industry.

When the company rebranded from Ratti Auto to Rattix, it looked to TikTok as part of its rebranding strategy and to increase its overall brand presence.

The Solution

Using SparkAds to grow an audience

With Rattix already active on TikTok, creating organic content and leveraging trending hashtags and challenges to entertain and engage its audience, it made sense for the company to use Spark Ads to bring the brand to a new audience on the platform.

Spark Ads work by boosting organic videos as In-Feed Ads to a targeted audience. This allowed Rattix to boost content produced by the internal production team, which showcased the vast range of automotive products on offer, as well as positioning themselves as an unconventional car dealership, using staff in TikToks in a fun and entertaining way.

Rattix used the ads to increase its presence on the platform and utilised the conversion objective to drive traffic to its website.

The Results

Standing out in the automotive industry

Rattix's commitment to producing content that is native to the TikTok platform, along with a smart paid strategy saw the campaign become a big hit as it launched its new brand identity.

They achieved more than 28M Impressions and over 117K Clicks to its rebranded website.

Not only that, but Rattix gained 23K+ New followers on its TikTok, bringing in a large new group of users and helping the brand differentiate itself from others in its industry.

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