SBC Performance
How SBC Performance Scaled Smarter with Automation and Performance Expertise
The Objective
Unleashing Rapid Growth and Efficiency with Smart Automation
SBC Performance (sbc-performance.com), one of the world’s largest and most tech-savvy global agencies, has already proven its winning performance marketing model on TikTok through multiple success stories. With high-performing systems in place and creatives that consistently deliver, the next challenge was clear: Enabling clients to move beyond growth limitations and unlock sustainable, scalable success.
As true pioneers with deep technical, performance, and creative expertise, SBC Performance Agency set out to expand without adding unnecessary complexity or overhead. The team needed to respond to performance signals in real time while managing a diverse portfolio of campaigns across regions, languages, and funnels - all while freeing up valuable resources to fuel their next wave of strategic growth.
The answer wasn’t to reinvent what worked - but to amplify it: scaling what already performs, efficiently, automatically, and globally.
The Solution
Elevating Performance Сampaigns to the Next Level with the Power of the TikTok Business API
To power its next stage of growth, SBC Performance integrated TikTok’s Business API, transforming how it executed campaigns across markets.
Key automations included:
Real-time performance controls: Instantly optimizing campaigns and creative based on live performance data.
Creative distribution & testing: Enabling broader creative rotation at scale, ensuring the best content is always in front of the right audience.
Campaign creation & launch: Drastically cutting down on manual setup time, freeing up valuable hours for strategic work.
This infrastructure lets SBC Performance Agency move faster, scale smarter, and focus on high-impact strategic levers, not routine operational tasks.
The Results
Faster Execution, Bigger Impact
By combining their performance expertise with automation, SBC Performance saw an immediate and dramatic impact on their clients' campaigns:
-70% time spent on manual campaign setup.
+100% increase in Direct Response Revenue (DRR) spend.
+200% growth in creative utilization across campaigns.
+20% Higher ROI
TikTok has become a truly strategic partner for us. Integrating their Business API has been a game-changer. It helped us scale faster, manage campaigns more efficiently, save hours of manual work, and stay agile by reacting to performance in real time. It’s more than just a tool; it’s a core part of how we grow. As we expand our services across multiple funnels, TikTok continues to be the ideal partner by giving us the flexibility and power to drive high-performing, global campaigns.“