Good American
Boosting a friends and family sale with Video Shopping Ads
The Objective
Driving product sales
Good American is an inclusive women’s denim and fashion apparel company co-founded by Emma Grede and Khloé Kardashian, offering quality and style in every size, 00-32 Plus. To drive product sales, Good American turned to TikTok creators and our newest shoppable in-feed advertising solution, Video Shopping Ads.
The Solution
Leveraging creators and Video Shopping Ads
Good American used Video Shopping Ads to reach new customers and drive sales during its Friends & Family markdown sale. The videos featured the brand’s promotional items via UGC and content creators and successfully drove potential customers to its online store. Good American was one of the first brands to trial Video Shopping Ads automated functionalities, including Dynamic Destination.
This feature automatically creates an in-app product landing page that prominently features one of Good American's products. Each landing page is determined by a users intent to buy that specific Good American product, while letting shoppers learn more and seamlessly begin the checkout process from TikTok.
The Results
Maximizing product sales and ROAS
Video Shopping Ads proved to be an effective tool for Good American to drive sales and increase ROAS. The campaign boosted sales and drove 34% higher ROAS and greater efficiencies with 20% more efficient CPA.
TikTok's platform is rapidly developing with new product offerings, and our TikTok team helps us act nimbly so we can be early adopters of new products. One example being Video Shopping Ads, which have proven to be highly successful and are now a key pillar to our always-on strategy.
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