Success stories

SnoreRx

Increasing conversion rates and lowering CPA with post-purchase survey data

Snore RX banner snore rx logo 1
32 %
CVR lift on creatives using survey insights
40 %
lower CPA with targeting insights from survey data
4.2 M
impressions and 1.2K shares
The objective

Gathering customer insights via post-purchase survey data


Founded in 2009, SnoreRx is a leading snoring mouthpiece maker, providing an effective and affordable solution to stop snoring. Its product is used by thousands of customers who get a better night of sleep daily with the brand's customizable snoring mouthguard. Looking to help more people get a better night of sleep, SnoreRx turned to TikTok to find new audiences.



The solution

Understanding the customer and their needs


SnoreRx partnered with post-purchase survey provider Fairing to enhance its paid media strategy by learning more about the customer point of discovery. Using surveys, the brand wanted to better understand who was actually buying its product, why they were buying, and where customers discovered the brand.



The results

New insights + new strategy = better business outcomes


The insights that SnoreRx gathered were insightful across several different domains, including:


Who is buying: Initially, SnoreRx believed that its products were primarily being purchased by women. However, after analyzing survey data, the brand found that 76% of its customers were actually men. Armed with this valuable insight, SnoreRx decided to collaborate with its agency partner, Muchow Marketing, to rework its ad creative and audience targeting. This strategic shift resulted in a 32% increase in conversion rate (CVR) and a 40% lower CPA.


→ Why customers buy: SnoreRx also found that the reason why so many men were buying was so “they don’t annoy their wives/partners with their snoring.” Having this information influenced creative decision-making by focusing on ads with couples and how SnoreRx improved relationships.


→ Where customers discover the brand: Compared to in-platform TikTok attribution, survey data showed nearly 2x the amount of purchases attributed to TikTok. Having this data allowed the brand to confidently lean into TikTok advertising and find new customers.


By tapping into zero-party data directly from customers and working with its agency partner, Muchow Marketing, SnoreRx gained valuable insights into not only who its customers are, but what they care about. Armed with this information, the brand crafted a new advertising strategy that allowed it to scale on TikTok.

quote marks - razzmatazz

Using post-purchase survey data can be much more than just attribution and unlock so many winning creative angles.

Sven Muchow
CEO, Muchow Marketing