UNDO

The Objective

UNDO is a Danish start-up based in Copenhagen, providing app-based insurance for drivers nationwide. It’s objective on TikTok was to increase app downloads and secure more test drives, leading to a larger customer base.

The Solution

UNDO, in partnership with MIGHTY MONDAY, opted to run In-Feed Ads using TikTok’s Ads Manager to hit its objective. Tapping into the insight that some drivers often have little ‘no claims bonus’ and therefore pay high insurance fees, UNDO sought to reach the Gen Z and millennial market.

It initially ran a suite of humorous ads portraying authentic driving conditions to build data and engagement stats that would inform its target audience for a TVC campaign. Having prepped the audience with this content, it then ran In-Feed Ads optimising for conversion and app installs lower down the funnel. And, as you’ll see, the results justified the approach.

In-Feed Ads sit natively in the For You feed with an organic look and feel. Precision targeting hits the target audience exactly when and where it is most, whilst an external link gives the community somewhere to continue its journey after watching the ad.

The Results

The campaign certainly delivered the results, lowering UNDO’s cost-per-aquisition 11x less than other platforms. Its conversion rate was also impressive, over 506% better than conversion rates across all its other platforms, and 2.78% better than UNDO’s previous conversion rates on TikTok. All-in-all, it shows the insight was right and the audience was there, waiting to be tapped into with the right ad approach.