Acer France
Amassing widespread awareness and website traffic for Acer’s new Chromebook Spin 513
The Objective
Acer is world-famous for creating innovative new technology products, from laptops to gaming desktop PCs. On TikTok, it aimed to raise awareness and boost traffic toward its new Chromebook Spin 513 laptop, in collaboration with Google and Boulanger, an official reseller website.
The Solution
Acer used TikTok’s In-Feed Ads at auction to nail its objective. Capitalising on TikTok’s Ads Manager campaign objectives, it created a traffic-led campaign leading toward the Boulanger website for the launch of its Chromebook Spin 513.
The creative was a stroke of genius – with many consumers describing it as, “the best ad I have seen on TikTok.” Acer collaborated with popular comedic creator, Youssoupha Diaby, famous for his popular and funny character creations. He describes the product through a comedic sketch, showing it on screen and its features.
The Results
The campaign was a massive success, driving over 15.2 million impressions and a whopping 9% six second view-through rate, smashing benchmarks. It also delivered an impressive 0.94% click-through rate, showing that the community not only engaged and enjoyed the ad but also went on to discover more about the Chromebook Spin 513.
This In-Feed Ad campaign was a first for us at Acer and for our partners, Google and Boulanger. Given the craze around the platform and myself being a huge fan of the app, we wanted to launch our first test with a traffic-oriented campaign on the Boulanger website for the release of the new Chromebook Spin 513. For our first campaign, we made sure to create a video following the entertaining codes of TikTok so that it would make sense to the users. We collaborated with Youssoupha Diaby, famous for his funny and popular creations. The results were beyond all our goals! The campaign performed very well in terms of qualitative results with a strong engagement rate, but also in terms of quantitative KPIs which were higher than our expectations. With this success in mind, our goal will be to carry on our growth and to involve TikTok in our Social Media strategy.
