Bouygues Telecom

The Objective

Bouygues Telecom is one of France’s leading mobile phone and internet providers, and the third oldest and most established brand name in the space. It came to TikTok to create awareness for its sustainability program for mobile, as well as generating mass brand awareness too. 

The Solution

Bouygues Telecom used  TikTok’s Creative Exchange Programme (TTCX)  and worked with creative agency partner, Sparkle Agency, to find and collaborate with three popular TikTok creators, reaching three different and wide audiences with a message about sustainability and mobile phone repair. Each had their own creative style too, ranging from humour and calamity to classy educational prompts and everyday fashion – all of which featured dropping a phone. 

The result was the creation of three In-Feed Ads, to be run in an optimised campaign using a video view objective in TikTok Ads Manager, which maximised video view completion. TTCX unlocks fast, scalable creative production for brands, with instant access to some of the best creators on TikTok, made available and seamless through our creative agency partners. All of which can be managed in a simple workflow that encourages best-in-class creative production. 

The Results

The results delivered, hitting over 21 million video views but, perhaps more importantly, also driving a 370% increase in 100% view-through rates when compared against benchmarks. With a brand lift study also plugged in, the campaign drove a 12.7% lift in brand awareness as well as 10.2% lift in ad recall. 

You may also like: Telecommunications case studies

Sign up to start advertising on TikTok within minutes

Learn more about TikTok Ads Manager