Success stories

NewsPicks

Boosting app installs and controlling costs with Smart Performance Campaign.

NewsPicks Cover NewsPicks Logo
28 %
Lower cost per install
28 %
Lower cost per click
13 %
Higher click-through rate

The Objective

Acquiring new app users

NewsPicks is a Japanese social online media and news site that delivers economic news from more than 90 media outlets in Japan and abroad. NewsPicks has been advertising with TikTok for Business since February 2022 with the goal of acquiring new users for the app.


The Solution

Optimizing ad delivery with Smart Performance Campaign

To support the brand's user acquisition efforts, the TikTok team suggested using Smart Performance Campaign, TikTok's end-to-end automation solution. Smart Performance Campaign simplifies the Ads Manager process by removing the need to set up ad groups for each new campaign manually. It also makes evaluating performance easier. With Smart Performance Campaign, advertisers no longer need to examine the performance of each ad creative separately. They can jump directly to the performance data for each video and text.


Sensing the potential of this automation solution, NewsPicks launched its first Smart Performance Campaign in September 2022. The brand reached the right audience automatically and maximized results at scale, giving it more time to focus on creative production.


The Results

Reducing cost per install

By following TikTok best practices and focusing on creative quality, NewsPicks saw excellent results, reducing cost per install (the brand's primary KPI) by 28%. The brand also decreased its cost per click by 28% while increasing the click-through rate by 13%, exceeding expectations. Because of this success, NewsPicks has continued to run Smart Performance Campaigns and allocate a high budget to TikTok.


Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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