Inspire travel audiences from discovery to booking with TikTok ads
Let's go
Advertising on TikTok is the trip of a lifetime
Where travel inspiration begins
66% of TikTok users find TikTok to be the most helpful source of travel inspiration.
Source
TikTok Marketing Science US Custom Travel Destination Survey via AYTM, April 2024. [Q7] (n=500)
Search creates unique adventures
67% of TikTok users searched TikTok for something travel related that they're interested in doing or visiting.
Source
TikTok Marketing Science US Custom Travel Destination Survey via AYTM, April 2024. [Q9] (n=500)
And where travel dreams become reality
60% of TikTok users agree that they visit new destinations because they discover them through TikTok.
Source
TikTok Marketing Science US Custom Travel Destination Survey via AYTM, April 2024. [Q13] (n=500)
The TikTok playbook for travel and tourism
Get audience insights, marketing strategies, and creative best practices tailor-made for travel advertisers. Destination? Performance.
"TikTok is currently the perfect platform to reach Gen Z and Millennials in an easy, simple and attractive way."
Pere Jordi Esivill
Head of Digital Marketing and Web, Princess Hotels & Resorts
Go full-funnel around the world
Drive bookings
Drive brand awareness
Drive loyalty
Catalog Ads for Travel
App Event Optimization
Drive bookings directly from TikTok
Take users from their For You to checkout with personalized recommendations, creative solutions and catalog-exclusive features.
