TikTok Brand Safety Studio

Video Resources for Marketers on Brand Safety

Watch and learn about TikTok's approach from on-stage sessions, animated explainers, and industry interviews.

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Safety Overview

TikTok Brand Safety Overview

Learn about brand safety and how TikTok approaches it in four pillars: Keeping our community safe, building for brand safety and suitability, championing transparency and accountability, and partnering for progress.
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Suitability Overview

TikTok Brand Suitability Overview

This short, animated video provides industry definitions of brand safety versus suitability, and then goes to share TikTok's unique approach, tools and solutions to help brands find suitable environments to strengthen their brands.
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Brand Suitability

Building for Brand Suitability and Beyond

What's next and how do we measure it? TikTok's Robin Shore, Global AdTech Partnerships Lead, sits down with Rahul Sharma, Product Lead, Brand Ads and IAS CEO Lisa Utzschneider.
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Teen Well-Being

Designing for Teen Well-Being

Developmentally appropriate design in a complex digital world. TikTok's Ronald Taylor, Global Youth Safety & Wellbeing, Product Policy Manager and Ryn Linthicum, Fmr. Global Mental Health Issue Policy Lead speak with ConnectSafely CEO Larry Magid.
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Elections

Protecting Election Integrity

An always-on commitment and an historic election year. TikTok's Kim Albarella, Head of Global Security speaks with Lisa Hayes, Head of Safety Public Policy & Senior Counsel and Democracy Works VP of Product, Aly Valli.
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Data & Privacy

Understanding Data & Privacy

Understanding how TikTok's local initiatives inform global evolution. Francis Stones, TikTok's Head of Brand Safety EU, chats with Jade Nester, EU Head of Public Policy & Data, & Dan Kirchgessner, Global Lead, Privacy Enhancing Tech.
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Creators

Balancing Creator Authenticity

Balancing authenticity and suitability when partnering with brands. TikTok's Krystle Watler, Head of Creative Agency Partnerships, N.A. in conversation with TikTok Creators Rob Mayhew and Kenneth Pabon.
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Industry Leadership Interviews

Industry Advice & Predictions

Hear from five industry leaders across safety, advertising and measurement on their predictions for the future, and their thoughts on how TikTok is uniquely positioned to continue paving the way.
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Brand Safety Summit - New York City 2023

Together for Teens

How Collaboration Drives Innovation in Youth Safety and Well-Being at TikTok. TikTok's Tracy Elizabeth, Global Head of Family Safety & Developmental Health, with Stephen Balkam, Founder & CEO of Family Online Safety Institute (FOSI).