Holidays on TikTok

Make it this holiday season with TikTok

Join TikTok’s festive energy to reach new customers, drive engagement, and boost holiday sales. Make it your best holiday season yet.

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GLOBAL Holidays on TikTok

TikTok: The ultimate holiday hub for discovery and purchases

3 in 4

TikTok users say they are likely to buy from a brand they've seen on TikTok Shop.

88

%

of SMBs who use TikTok Shop say it made them sell more products.

80

%

of TikTok users took an action after seeing holiday content on TikTok.

Seizing holiday sales

Make magic with Smart+ Catalog

This holiday, don’t leave sales on the table. Smart+ Catalog Ads connects the right product with the right shopper, delivering stronger results.

Sell more with TikTok Shop

Bigger carts, less guesswork

How businesses are generating results

James Allen

Learn how a online diamond jeweller scales Black Friday/ Cyber Monday performance using TikTok’s Smart+ Catalog Ads, cutting CPA and boosting ROAS.

127 %

increase in conversions

91%

increase in ROAS

MaryRuth Organics

See how this wellness brand drove TikTok Shop sales fueling GMV up 246%.

18M+

impressions

304%

shop traffic uplift

Mavwicks Fragrance

Mavwicks Fragrances used GMV Max, premium placements, and affiliate content to spark sales growth and scale efficiently.

6X

average ROI

53%

growth in total GMV

Make it on TikTok

Shine bright this holiday season. Discover strategies, product solutions, and creative tips that inspire discovery, boost sales, and spread joy.

Download the playbook