Holiday Slay
How top sellers win on TikTok Shop
Get an inside look at what’s driving sales during the season, from content tips to campaign strategies, straight from TikTok Shop’s boldest sellers.
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Big holiday wins start here
"We were part of TikTok’s Black Friday Cyber Monday campaign and it went so well we ran out of stock on our bestselling product. "
Jay Hunter
CRO, MaryRuth’s
They came. They sold. They slayed.
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How MaryRuth sold out
Jay Hunter reveals how MaryRuth’s crushed Black Friday & Cyber Monday on TikTok Shop and the proven holiday strategy behind their sellout success.
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GuruNanda’s New Year win
Anish Nanda, M.D. shares how GuruNanda 2–3X’d New Year sales on TikTok Shop and the strategy behind their resolution-season success.
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Ballers Bank on LIVE
Josh and Andy of Ballers Bank share how their TikTok LIVE strategy turned holidays into their biggest sales days of the year.
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Halara’s Black Friday & Cyber Monday GMV win on TikTok for Business
Jessica Thompson shares how Halara treated Black Friday & Cyber Monday like a Super Brand Day, driving their biggest GMV results of the season.
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BoomBoom’s big sellout
John Pinto shares how BoomBoom’s creator-first TikTok strategy and smart promos sparked sellouts and skyrocketed demand.
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SACHEU Beauty's bundle strategy
Tobias shares how Sacheu Beauty’s exclusive TikTok bundles and creator strategy drove record Black Friday & Cyber Monday sales and higher order values.
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Rhino’s Black Friday play
Thomas and Adam break down how Rhino USA crushed Black Friday on TikTok Shop and the full-funnel moves that made it happen.
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Bask & Lather’s big moment
Shaina and Jayden Rainford share how Bask & Lather turned a viral TikTok into 30M views and a high-converting holiday sales engine.
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Hot on Shop: NeuroGum’s Q4
Jonathan Huh reveals how NeuroGum turned TikTok Shop’s extended holiday season into a customer acquisition engine.
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