Bubbaloo

The Context

A comeback fueled by nostalgia and a generational challenge

After five years off the Colombian market, Bubbaloo faced the challenge of relaunching its brand and connecting with a generation that didn’t remember it. The brand turned to TikTok, leveraging the platform’s strong engagement among young audiences and capitalizing on its incremental reach potential.

The Objective

Reenchanting Gen Alpha and Z during the sweetest time of the year

The main goal of the campaign was to reposition Bubbaloo as a relevant and modern brand for Generations Alpha and Z, boosting awareness of its return to the Colombian market. Additionally, the campaign aimed to promote the launch of a new flavor by integrating playful interaction through a TikTok filter to make a strong impact during Halloween — a season known for candy consumption.

The Solution

A spookily fun TikTok strategy

A Branded Effect on TikTok was created as the core of the strategy. This filter allowed users to transform into spooky characters, encouraging them to create and share unique content. The implementation was supported by:

• Collaborations with three content creators, each targeting different audiences • Dynamic content that tied the new flavor launch to the Halloween season All of this was amplified by the platform’s ability to generate a network effect.

This strategy managed to blend the nostalgic value of Bubbaloo with a modern and relevant approach, capturing the attention of younger consumers by turning brand interaction into a shareable and memorable experience — successfully attracting a new generation of fans.

The Results

From a brand of the past to a cultural phenomenon

• 824K video views: demonstrating strong reach on the platform • 1.4M interactions: showcasing active user participation • Nearly 4K pieces of content created with the filter: reinforcing the Branded Effect’s promotional and playful impact • 24% increase in brand recall: positioning Bubbaloo as a renewed and relevant brand in the collective memory The “Bubbaloo Espeluznante” campaign not only successfully relaunched an iconic brand but also proved how creativity, combined with innovative digital tools and a deep understanding of the audience, can turn a market challenge into a cultural phenomenon. Bubbaloo didn’t just come back — it came back to stay, becoming a benchmark for effective digital strategies. This Halloween tasted like Bubbaloo.