Peek Freans RIO
Peek Freans RIO Breaks New Ground with Pakistan’s First CapCut App Open Ad Campaign!
The Objective
Launching Loud: RIO Aims for High-Impact Awareness
Peek Freans RIO set out to amplify awareness and generate excitement around the launch of its new RIO OBO Magic variant. With a strong focus on engaging digital-first audiences, the brand aimed to create buzz, spark conversations, and boost visibility for the new product through a short, high-impact campaign—positioning RIO as a playful and relevant choice in the competitive cream biscuit category.
The Solution
Peek Freans RIO utilized CapCut’s App Open Ad inventory for 4 continuous days to launch a high-impact digital campaign for RIO OBO Magic.
RIO utilized CapCut’s App Open Ad, a high-impact placement that put the brand front and center for users upon opening the app, maximizing exposure.
The campaign showcased an engaging, animated film that captured attention through vibrant visuals, tailored to deliver impact even without sound.
The Results
Snackable Strategy, Serious Reach: RIO Wins Big on CapCut
RIO’s 4-day CapCut App Open Ad campaign delivered impactful results, racking up 27 million video views and reaching 3.6 million users. With a solid 20% Click-through Rate—well within industry standards—the campaign demonstrated how compelling creative and high-visibility placements can drive meaningful engagement in a short span. The results underline RIO’s ability to turn quick bursts of attention into lasting brand impact.
Being the first brand in Pakistan to activate an App Open Ad on CapCut was a bold move, and the results spoke for themselves. CapCut had come up as one of the top apps in our target audience study, making it a natural fit for RIO OBO Magic. The campaign delivered exceptional visibility and set a new benchmark for innovation in digital media.